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MiiN Korean Cosmetics Tech Stack

Korean beauty retailer and distributor across Europe with owned brands

Personal Care Product Manufacturing Barcelona, Catalonia 51–200 employees Founded 2014 Self-Owned

MiiN Cosmetics operates a dual-channel beauty business—direct retail (physical stores and e-commerce) plus wholesale distribution—anchored in Barcelona but expanding across Spain, France, Italy, and Germany. The tech stack reveals a traditional retail operations backbone (PrestaShop, Magento, Shopify for e-commerce; Sage ERP for finance; Salesforce for CRM) with heavy reliance on paid social (Meta Ads, Google Ads, TikTok, Instagram). Sales hiring dominates at nearly 2:1 over all other departments, while engineering is minimal (2 headcount), suggesting growth is supply-and-distribution-led rather than product-engineering-led.

Tech Stack 26 technologies

Core StackMeta Ads Google Ads PHP MySQL Vue AWS Shopify Magento Salesforce Power BI Excel SQL SAGE ERP PrestaShop Windows iOS Microsoft 365 AnyDesk SharePoint OneDrive Sage TikTok Instagram CapCut Trustpilot Google

What MiiN Korean Cosmetics Is Building

◆Challenges

Achieving sales growth
Optimizing store operations
Automating treasury processes
Scalable ecommerce operations
Ensuring product safety compliance
Managing homologation processes
Managing cosmetovigilance
Expanding brand presence across europe
Avoiding stockouts
Reducing excess inventory

▲Active Projects

New product development
Store operations optimization
It services coordination for new centers expansion
In-store events
Product merchandising
Store launches and upgrades
Growth strategy for portuguese market
Content strategy for the italian market
Improving cash management
Packaging-recovery data submission

Hiring Activity

Steady45 roles · 15 in 30d

Department

Sales

29

Ops

5

Finance

4

Marketing

3

Engineering

2

Logistics

1

Quality

1

Retail

1

Seniority

Junior

25

Mid

11

Manager

9

Intern

1

Senior

1

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About MiiN Korean Cosmetics

MiiN Cosmetics curates and distributes Korean skincare and cosmetics brands to consumers across Europe, operating since 2014. The company runs three revenue streams: owned e-commerce sites (localized across multiple countries), a growing network of physical retail locations, and a B2B wholesale arm (miintrade.com). They stock third-party Korean brands alongside two in-house formulated brands. The business spans 51–200 employees across retail, sales, operations, finance, and content teams, with active expansion into Portuguese and Italian markets alongside existing presence in Spain, Germany, and France.

HeadquartersBarcelona, Catalonia

Company Size51–200 employees

Founded2014

Hiring MarketsGermany, Spain, France, Italy

Frequently Asked Questions

What e-commerce platforms does MiiN Cosmetics use?

PrestaShop, Magento, and Shopify, supported by AWS infrastructure and Salesforce CRM. Payment and operations run on Sage ERP and Microsoft 365.

Is MiiN Cosmetics hiring engineers?

Minimally: 2 engineering headcount total, with no engineering roles posted in the last 30 days. Growth is sales and operations focused, not tech-driven.