Global luxury beauty brand scaling across 50+ markets with direct-to-consumer and retail operations
Charlotte Tilbury Beauty operates a multi-channel beauty business across 50 markets with 2,300+ employees globally. The tech stack—React, Next.js, GCP, AWS, Braze, and Optimizely—reflects a direct-to-consumer and omnichannel retail organization, complemented by social platforms (Instagram, TikTok) and content management (Contentful). Hiring is heavily sales-focused (214 open sales roles vs. 7 engineering roles), with mid-level talent comprising the bulk of the organization, indicating a retail execution and expansion-driven growth phase rather than product innovation.
Notable leadership hires: Art Director, Head of Commercial, Chief of Staff
Charlotte Tilbury Beauty is a luxury cosmetics and skincare brand founded in 2013 that manufactures and distributes makeup, skincare, and beauty products globally. The company operates across 50+ markets with a hybrid business model combining direct-to-consumer digital channels, counter-based retail, in-store events, and experiential programming. Active projects cluster around product launches (NPD, seasonal releases), in-store events and masterclasses, and supply-chain operations (inventory audits, launch displays). Internal challenges include inventory management, forecasting accuracy, consistent brand experience delivery at scale, and customer acquisition economics—operational friction typical of scaled retail businesses managing global supply and demand.
The company hires across 18 countries: United States, United Kingdom, Austria, Canada, China, Germany, Netherlands, France, Italy, Spain, Ireland, United Arab Emirates, Portugal, Poland, Singapore, Switzerland, Turkey, and Malaysia.
Frontend: React, Next.js, Redux, TypeScript, CSS/SCSS. Backend: Node.js, Java, Spring Boot. Cloud: GCP, AWS. Marketing/retail: Braze, Optimizely, Contentful, Monday.com, Figma. Mobile: Swift, UIKit, SwiftUI. CI/CD: CircleCI, GitHub, Maven, Fastlane. Testing: Cypress, Jest, React Testing Library.
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