Puig operates a multi-brand portfolio spanning fragrance, makeup, and skincare with presence in 150+ countries and 32 offices globally. The tech stack reflects a large traditional enterprise—SAP, NetSuite, Oracle—heavy on business intelligence (Power BI, Tableau, Alteryx) and legacy manufacturing systems (PROFIBUS, EtherCAT). Active hiring across marketing (71 roles), sales (62), and ops signals aggressive commercial scaling, while pain-point clustering around process inefficiencies, data consolidation, and e-business performance suggests the organization is navigating the tension between heritage supply-chain infrastructure and direct-to-consumer digital demands.
Notable leadership hires: Head of Retail
Puig is a privately held Spanish beauty and fashion holding company founded in 1914 and headquartered in Hospitalet de Llobregat, Barcelona. The company owns and operates 14 core brands (Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon's, L'Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda, Loto del Sur) plus beauty licenses for Christian Louboutin, Banderas, and Adolfo Dominguez. In 2024, Puig recorded €4.79 billion in net revenues. The organization operates across fragrance, makeup, and skincare segments with 1,001–5,000 employees and active commercial offices in 32 countries across Europe, North America, Latin America, the Middle East, Australia, and Asia.
Puig's core infrastructure includes SAP, NetSuite, Oracle, AWS, Power BI, Tableau, and Alteryx for enterprise operations and analytics. Manufacturing systems use PROFIBUS and EtherCAT. Marketing channels integrate Instagram, TikTok, YouTube, and Snapchat. The company is replacing SAP S/4HANA.
Puig sells products in more than 150 countries and maintains offices in 32 of them, spanning Europe, North America, Latin America, the Middle East, Asia, and Australia.
Other companies in the same industry, closest in size