India-focused CRM platform with WhatsApp automation and commerce integration
Makunai Global is a CRM platform built for India's mid-market and enterprise segment, combining relationship management, WhatsApp automation, IVR, and inventory tools into one stack. The company is sales-led (5 active sales roles) and marketing-heavy (4 marketing roles), reflecting a go-to-market focus on lead generation and enterprise deal closure — pain points the team explicitly tracks. Tech stack (Python, pandas, Tableau, Power BI, Salesforce, HubSpot) signals a data-informed sales operation rather than a pure engineering play.
Makunai Global builds a unified CRM and business platform for startups, MSMEs, and enterprises in India. The product spans customer relationship management, WhatsApp-based communication automation, IVR systems, B2C commerce, and workflow automation — positioned as an alternative to generic CRM tools by bundling industry-specific modules (retail, financial services, real estate, logistics, manufacturing, D2C). The company is 51–200 employees, headquartered in Noida, and operates exclusively in India. Core products include Maglo CRM and Babbler (WhatsApp automation). Current focus areas are lead generation, sales team scaling, enterprise customer acquisition, and system adoption — operational challenges reflected in active hiring and project roadmap.
Python, pandas, NumPy for data processing; Tableau and Power BI for analytics; Salesforce, HubSpot, Intercom, Zendesk for CRM and support; WhatsApp for communication automation; Jenkins and GitLab CI/CD for deployment.
Retail, financial services, real estate, logistics, manufacturing, and D2C commerce — with industry-specific CRM modules and compliance features for banking and MSME workflows.
Makunai Global's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.