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Linkby Tech Stack

Performance-based editorial coverage platform connecting brands to premium publishers

Advertising Services New York 51–200 employees Founded 2020 Privately Held

Linkby operates a performance-marketing network where advertisers buy editorial coverage on a cost-per-click model from curated premium publishers. The tech stack (Vue, React, Node.js, PostgreSQL, ClickHouse) is built for real-time campaign tracking and publisher-brand matching. Hiring is heavily sales-skewed (8 roles vs. 2 engineering), with active projects spanning publisher acquisition across North America, semantic matching algorithms, and marketplace scaling—suggesting Linkby is in supply-side expansion mode while engineering focuses on backend infrastructure to support growth.

Tech Stack 15 technologies

What Linkby Is Building

Challenges

  • Expanding australian footprint
  • Addressing bottlenecks
  • Publisher monetization challenges
  • Scaling marketplace
  • Scaling agency footprint
  • Expanding publishing footprint
  • Growing agency revenue
  • Scaling presence in-market
  • Supporting growth of key publishers
  • Disrupting digital media monetisation

Active Projects

  • Onboarding and training for publishing partners
  • Track and report key data points
  • Publisher acquisition strategy across north america
  • Publisher launch and onboarding process
  • Build educational resources for internal sales team
  • Semantic matching between brands and publishers
  • Go-to-market strategy development
  • Agency onboarding and sales
  • Go-to-market strategy for linkby marketplace and pubfeed
  • Agency management process improvement

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Sales
8
Engineering
2

Seniority

Mid
4
Senior
4
Lead
1
Manager
1
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About Linkby

Linkby connects advertisers with premium news and lifestyle publishers for performance-based editorial coverage. Rather than traditional display ads, brands work with publishers to create full articles, paying only for clicks driven back to their website. The platform gives advertisers control over which publishers feature their content, campaign duration, and cost-per-click bids, while publishers receive traffic-based compensation. Founded in 2020 and based in New York, Linkby operates across the United States, Canada, United Kingdom, and Australia, with active projects focused on expanding publisher supply in North America and improving onboarding workflows for both publishing partners and agencies.

HeadquartersNew York
Company Size51–200 employees
Founded2020
Hiring MarketsAustralia, Canada, United States, United Kingdom

Frequently Asked Questions

What tech stack does Linkby use?

Frontend: Vue and React. Backend: Node.js and Go. Data: PostgreSQL and ClickHouse for tracking and analytics. Infrastructure: AWS and GCP. Development tools: Cursor and Claude.

Where is Linkby hiring?

Linkby is actively hiring in the United States, Canada, United Kingdom, and Australia across sales, engineering, and leadership positions.

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