Performance-based editorial coverage platform connecting brands to premium publishers
Linkby operates a performance-marketing network where advertisers buy editorial coverage on a cost-per-click model from curated premium publishers. The tech stack (Vue, React, Node.js, PostgreSQL, ClickHouse) is built for real-time campaign tracking and publisher-brand matching. Hiring is heavily sales-skewed (8 roles vs. 2 engineering), with active projects spanning publisher acquisition across North America, semantic matching algorithms, and marketplace scaling—suggesting Linkby is in supply-side expansion mode while engineering focuses on backend infrastructure to support growth.
Linkby connects advertisers with premium news and lifestyle publishers for performance-based editorial coverage. Rather than traditional display ads, brands work with publishers to create full articles, paying only for clicks driven back to their website. The platform gives advertisers control over which publishers feature their content, campaign duration, and cost-per-click bids, while publishers receive traffic-based compensation. Founded in 2020 and based in New York, Linkby operates across the United States, Canada, United Kingdom, and Australia, with active projects focused on expanding publisher supply in North America and improving onboarding workflows for both publishing partners and agencies.
Frontend: Vue and React. Backend: Node.js and Go. Data: PostgreSQL and ClickHouse for tracking and analytics. Infrastructure: AWS and GCP. Development tools: Cursor and Claude.
Linkby is actively hiring in the United States, Canada, United Kingdom, and Australia across sales, engineering, and leadership positions.
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