Feed management and price intelligence platform for global e-commerce sellers
Lengow operates a feed management and pricing intelligence platform serving 3,600+ merchants across 60 countries. The tech stack reveals a dual-layer architecture: legacy PHP/Symfony alongside modern Python/Django/FastAPI, with PostgreSQL and MongoDB handling structured and unstructured data at scale. Active adoption of dbt, Apache Airflow, and Cube.js signals a shift toward self-service analytics and automated data pipelines—critical for addressing their stated pain points around real-time data processing, manual dashboard interventions, and data tool modernization. Hiring velocity is accelerating, with sales roles leading (13 open) and a heavy tilt toward senior hires, suggesting both customer expansion and organizational restructuring.
Lengow is a SaaS platform helping e-commerce brands and retailers optimize product listings, pricing, and marketplace presence across global channels. The product suite spans feed management (product data syndication to marketplaces and ad networks), dynamic pricing and competitive monitoring, and data tools for campaign and channel performance. Founded in 2009 and based in Nantes, France, Lengow serves 3,600+ merchants ranging from small retailers to larger brands, with customers distributed across over 60 countries. The company operates in France and Spain and is actively building out data infrastructure (data warehouse enhancements, unified data platform, and market intelligence tools) alongside core marketplace and pricing features.
Lengow runs Python, Django, FastAPI, and PostgreSQL/MongoDB for core services, with Redis and RabbitMQ for messaging. AWS and GCP provide cloud infrastructure. The team uses Kubernetes, Docker, and ArgoCD for deployment, and Datadog for monitoring. They're adopting dbt, Apache Airflow, and Cube.js for data transformation and analytics.
Active projects include data warehouse modernization, upgrading data tools (replacing outdated infrastructure), building a unified data product offering, a channel execution platform, and market intelligence tools. M&A due diligence and organizational transformation are also underway.
Other companies in the same industry, closest in size