Twine Tech Stack

Freelance marketplace connecting 750k+ experts with 50k+ clients globally

Software Development Manchester, UK 2–10 employees Founded 2013 Privately Held

Twine operates a two-sided marketplace for on-demand creative and technical talent across 195 countries. The tech stack is almost entirely marketing and creative-focused (HubSpot, Kajabi, Zapier, the full Adobe suite, Canva, SEMrush, Ahrefs) with minimal engineering infrastructure—a 2–10 person team punching through 1,700+ active hiring roles suggests they're scaling by recruiting contractors rather than building. Active projects cluster around SEO, social-media content production, and e-commerce integration, while pain points center on engagement and lead generation, indicating clients struggle to convert freelancers into repeat work.

Tech Stack 152 technologies

Core StackAdobe Premiere Pro HubSpot Zapier Make Adobe Photoshop After Effects Adobe Illustrator Adobe InDesign Adobe Creative Cloud Canva Google Analytics Instagram TikTok Final Cut Pro DaVinci Resolve Meta Kajabi GoHighLevel Zoho Wix Webflow Lightroom Photoshop CapCut InDesign Google Docs SEMrush Ahrefs LinkedIn WhatsApp+122 more

AdoptingAfter Effects

ReplacingAdobe Premiere Pro

What Twine Is Building

◆Challenges

Increasing user engagement
Increasing brand visibility
Improving local search rankings
Tight deadlines
Lead generation
Improving user engagement
Rebuilding and scaling mobile app
Ensuring compliance with icelandic tobacco regulations
Low audience engagement
Increasing paid subscriber conversions

▲Active Projects

Seo optimization
30-day social media strategy
Seo strategy development
Short-form video production for social media
Social media content creation
Performance reporting
E-commerce integration
Instagram reels series for amd therapies
Marketing materials and social media content
Book promotion strategy

Hiring Activity

Accelerating1,700 roles · 1,000 in 30d

Department

Design

957

Marketing

555

Engineering

Creative

Music

Product

Research

Support

Seniority

Mid

1343

Senior

242

Junior

109

Manager

Lead

Intern

Notable leadership hires: Lead Conversion Specialist, Digital Marketing Lead

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About Twine

Twine is a freelance marketplace founded in 2013 and based in Manchester. The platform hosts over 750,000 freelance experts and serves more than 50,000 clients across 195 countries, spanning creative disciplines (design, animation, music production, film), technical roles (software developers), and emerging AI-training contributor pools. The business operates three distinct segments: a client-facing hiring interface, a freelancer job board, and a data-collection service for AI companies. Hiring is heavily weighted toward design (957 roles) and marketing (555 roles), with design and marketing contractors making up the vast majority of the pipeline.

HeadquartersManchester, UK

Company Size2–10 employees

Founded2013

Hiring MarketsBelgium, Switzerland, Australia, New Zealand, United States, Singapore, Japan, Greece

Frequently Asked Questions

What is Twine's business model?

Twine connects freelance experts with clients seeking project-based work. The platform also operates an AI-training data segment, offering high-quality datasets from a global contributor network for AI model development.

Where does Twine hire freelancers?

Twine actively recruits across 24+ countries including the United States, United Kingdom, Canada, Australia, France, Germany, Spain, Singapore, Japan, and others across Europe and Asia-Pacific.

What tools does Twine use to run its platform?

Twine's stack is marketing-first: HubSpot for CRM, Kajabi for course/community management, Zapier and Make for automation, Google Analytics and SEMrush for performance tracking, and the Adobe Creative Suite for content creation.