Alcohol reduction app powered by neuroscience and habit-change protocols
Reframe is a mobile-first alcohol-reduction platform built on iOS (Swift/SwiftUI) and web (React/Node.js) infrastructure. The company operates a distributed engineering model across the US and India while maintaining a tight, generalist team (51–200 employees) focused on personalized habit change and community engagement. Active projects center on improving user experience and scaling the core habit-alteration system, with notable pain points around naltrexone support workflows and community retention — typical friction points for clinical-grade consumer health apps.
Reframe provides an app-based program designed to help users reduce or eliminate alcohol consumption through evidence-based habit change protocols. The platform combines personalized coaching with educational content, drawing on research partnerships with Emory and Harvard University. The product operates across both iOS and web, with a small, mid-weight team distributed between Atlanta headquarters and India. Revenue likely comes from subscription or direct-to-consumer channels; the company maintains active community programming (weekly meetings on alcohol reduction and naltrexone use) alongside traditional marketing channels (email, social, multi-channel campaigns).
iOS (Swift, SwiftUI, UIKit), web (React, Node.js), backend (Python, Elixir, Go, Rust), cloud (AWS, Cloudflare), containerization (Docker, Kubernetes), and frontend tooling (Tailwind CSS, Vue, Svelte, Astro).
Atlanta, Georgia. The company also maintains engineering operations in India alongside US-based teams.
A personalized habit-alteration ecosystem, platform UX improvements, multi-channel marketing campaigns, in-app and email content, and weekly community programming around alcohol reduction and naltrexone use.
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