Iterable Tech Stack

AI-powered customer communication platform for cross-channel marketing at scale

Software Development San Francisco, California 501–1,000 employees Founded 2013 Privately Held

Iterable operates a multi-tenant data platform (Kafka, Elasticsearch, Snowflake, PostgreSQL, CockroachDB) powering individualized customer messaging across email, SMS, push, and emerging channels like WhatsApp and Roku. The company is actively operationalizing RAG and building LLM evaluation frameworks, signaling a shift toward AI-native feature delivery—yet internal pain points cite slow AI feature velocity and scaling challenges, suggesting the infrastructure investment is ahead of realized product impact. Hiring velocity is accelerating with a heavy engineering skew (53 roles), concentrated in senior and manager-level positions, indicating a push to unblock architectural bottlenecks.

Tech Stack 54 technologies

Core StackSalesforce Kubernetes AWS Terraform Go Python Scala Java Elasticsearch PostgreSQL Redis CockroachDB Kafka Docker React dbt Snowflake RAG Databricks ArgoCD LinkedIn Sales Navigator Outreach macOS Windows AWS EKS Apache Pulsar mTLS Bazel Starlark GitOps+19 more

AdoptingDatadog Grafana Prometheus Elasticsearch OpenTelemetry RAG Roku WhatsApp+1 more

What Iterable Is Building

◆Challenges

Employee engagement
Scaling multi-tenant data platform
Supporting scalability
Driving new pipeline growth
Timely month end close
Slow ai feature delivery
Optimizing accounting operations
Customer retention and expansion
Accelerating partner-led revenue
Improving gl operations efficiency

▲Active Projects

Roi tool adaptation
Operationalize rag use cases
Evaluation frameworks for llm features
Implementing iterable platform for enterprise customers
Nova agentic experiences
Build visibility layer for customer lifecycle
Scalable feature engineering
Scalable partner revenue engine
Elasticsearch strategy
Design reusable, scalable ml infrastructure

Hiring Activity

Accelerating200 roles · 100 in 30d

Department

Engineering

Marketing

Support

Sales

Finance

Data

Product

Security

Seniority

Senior

Manager

Mid

Director

Junior

Staff

Principal

Notable leadership hires: Demand Generation Director, Engineering Director, Director of Engineering

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About Iterable

Iterable is a SaaS customer communication platform that helps brands design and deliver personalized, cross-channel campaigns at scale. Founded in 2013 and headquartered in San Francisco, the company operates a multi-tenant infrastructure supporting mid-market and enterprise customers. The platform is built on Kubernetes, AWS, and a polyglot stack (Go, Python, Scala, Java) with a modern data layer (Snowflake, dbt, Databricks). Beyond core marketing automation, Iterable is expanding into AI-driven customer lifecycle visibility and partner-channel revenue, with active work on ROI measurement tools and agentic experiences.

HeadquartersSan Francisco, California

Company Size501–1,000 employees

Founded2013

Hiring MarketsUnited Kingdom, United States, Portugal

Frequently Asked Questions

What tech stack does Iterable use?

Iterable uses Kubernetes, AWS, Kafka, Elasticsearch, PostgreSQL, CockroachDB, Snowflake, dbt, Go, Python, Scala, and Java. The company is actively adopting Datadog, Grafana, Prometheus, OpenTelemetry, and RAG frameworks.

What is Iterable working on?

Current projects include RAG operationalization, LLM evaluation frameworks, an Elasticsearch strategy, scalable ML infrastructure, enterprise platform implementation, and a scalable partner revenue engine. The company is also building visibility layers for customer lifecycle and agentic experiences.