Analytics and performance marketing platform for enterprise digital campaigns
iQuanti operates a data-driven marketing services business backed by a technical stack built around Python, R, XGBoost, and the full Adobe marketing suite (Experience Manager, Analytics, Target). The team is 90% data or engineering-focused across 500+ employees—an unusually high ratio for an agency—and active projects center on multi-touch attribution, media mix modeling, and causal inference, signaling a shift from traditional campaign management toward quantitative marketing science.
iQuanti is a privately held digital marketing and analytics firm founded in 2008, based in Jersey City, New Jersey. The company serves Fortune 100 brands and major financial services institutions (including top-tier banks and credit card issuers) on performance marketing, creative optimization, SEO, and paid search campaigns. Core services span conversion rate optimization, web analytics, mobile optimization, and marketing technology consulting. The platform ALPS handles enterprise SEO at scale. iQuanti employs 500–1,000 professionals globally, the majority with data science or software engineering backgrounds, and has been recognized as an Inc. 5000 fastest-growing company multiple times since 2013.
Python, R, scikit-learn, XGBoost, PyMC, SQL, and AWS for modeling and data work; Adobe Experience Manager, Adobe Analytics, Adobe Target, and Google Marketing Platform for campaign execution and measurement.
Multi-touch attribution, media mix modeling, causal inference, GenAI-powered marketing products, scalable SaaS applications, and integrated digital marketing strategy implementation for enterprise clients.
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