AI-powered grocery and wellness delivery with personalized recommendations
Hungryroot delivers groceries, recipes, and supplements with AI-driven personalization. The tech stack (Databricks, Looker, Amplitude, Heap) reflects a data-centric operations model focused on customer insights and fulfillment efficiency. Active hiring is concentrated in product (7 roles) and data (3 roles), with most positions at senior level — indicating investment in analytics infrastructure and personalization algorithms rather than headcount expansion. Current project focus on inventory reconciliation, fulfillment cost reporting, and the SmartCart personalization algorithm suggests the company is solving operational friction points that emerge at their current scale (201–500 employees).
Hungryroot is a New York–based grocery and wellness company founded in 2015 that combines curated healthy products with AI-powered recommendations. The platform learns customer goals, lifestyle, and budget to suggest groceries, recipes, and supplements tailored to individual needs. Operations span the United States and Canada. The company uses NetSuite for ERP, Databricks for data warehousing, and Looker for analytics — a configuration common among logistics-heavy consumer businesses managing inventory, fulfillment, and unit economics at scale. Internal tooling includes A/B testing frameworks and customer behavior analytics (Amplitude, Heap), suggesting continuous optimization of the recommendation and checkout experience.
Hungryroot uses Databricks (data warehouse), Looker (analytics), NetSuite (ERP), Amplitude and Heap (behavioral analytics), Google Analytics, SQL, and Figma. The stack emphasizes data infrastructure and analytics for personalization and operational reporting.
Hungryroot is headquartered in New York, New York. The company was founded in 2015 and is privately held with 201–500 employees.
Other companies in the same industry, closest in size