hipages Group Tech Stack

Marketplace platform connecting homeowners with tradespeople across ANZ

Software Development Sydney, New South Wales 201–500 employees Founded 2004 Public Company

hipages operates a two-sided marketplace for home services with 12+ million jobs posted since 2004. The hiring mix is heavily sales-focused (14 of 23 active roles in sales) paired with concentrated engineering and data investments, suggesting a classic marketplace scaling strategy: land supply (tradies) and demand (homeowners) while layering in analytics to improve retention. Pain points cluster around subscription renewal churn and upsell velocity, indicating the business model is shifting from transaction volume toward recurring revenue—consistent with the active projects around acquisition funnel analysis, forecasting, and segmentation.

Tech Stack 31 technologies

Core StackSalesforce Tableau Power BI AWS Kubernetes Terraform GitHub Actions ArgoCD Kafka After Effects Adobe Premiere Pro Adobe Illustrator Python dbt Databricks Snowflake Google Analytics Slack Salesforce Analytics Cloud MicroStrategy AWS EKS AWS MSK Honeycomb Incident.io Photoshop InDesign SQL GCP Azure Google Workspace

What hipages Group Is Building

◆Challenges

Subscription renewal churn
Complexity reduction
Feature delivery acceleration
Maximising roi for tradies
High-volume account management
Dispute resolution
Improving forecasting accuracy
Enhancing analytics and reporting capabilities
Reducing churn rates
Improving upsell rates

▲Active Projects

Analysis of acquisition funnel
Segmentation strategies for customised consumer experience
Continuous improvement of analytics and reporting
Forecasting model development
Cross-team platform features
Sre technical direction
Ci/cd workflow improvements
Experiments to test new products and packages
Experiment design for new products

Hiring Activity

Accelerating25 roles · 10 in 30d

Department

Sales

Engineering

Data

Support

Finance

Marketing

Seniority

Mid

Junior

Lead

Senior

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About hipages Group

hipages Group (ASX: HPG) is Australia and New Zealand's largest marketplace connecting homeowners with tradies for home improvement jobs. The platform operates a SaaS model where tradespeople and homeowners interact around job posting, matching, and execution. The company has posted over 12 million jobs since its 2004 launch. With 350+ employees across Australia, New Zealand, the Philippines, and Vietnam, hipages serves a fragmented, traditionally offline industry. The tech stack spans Salesforce for CRM, Kafka and Kubernetes for event-driven infrastructure, Databricks and Snowflake for analytics, and a standard CI/CD pipeline (GitHub Actions, ArgoCD). The company is listed on the ASX.

HeadquartersSydney, New South Wales

Company Size201–500 employees

Founded2004

Hiring MarketsAustralia, United Kingdom, New Zealand

Frequently Asked Questions

What tech stack does hipages use?

hipages runs Salesforce and Salesforce Analytics Cloud for CRM, Kafka and AWS EKS for streaming infrastructure, Databricks and Snowflake for data warehousing, Kubernetes and Terraform for orchestration, GitHub Actions and ArgoCD for CI/CD, and Tableau/Power BI for analytics.

How many employees does hipages have?

hipages has 201–500 employees, with 350+ team members across Australia, New Zealand, the Philippines, and Vietnam.