Company profile

HG Insights Tech Stack

Technology intelligence and technographic data for B2B go-to-market teams

Software Development Santa Barbara, CA 51–200 employees Founded 2010 Privately Held

HG Insights sells technographic and IT-spend intelligence to B2B sales and marketing teams, built on a Spark, Databricks, Scala and Airflow data stack running on AWS EMR and Kubernetes. Hiring is accelerating and marketing-led, skewed toward senior and principal talent, while job posts center on review generation and an entity matching and attribution system. That pairing suggests a push on both data accuracy and peer-review-driven demand.

Tech Stack 89 technologies

Core StackMarketo Salesforce ZoomInfo 6sense Greenhouse Zoom Apache Spark Databricks MySQL PostgreSQL Apache Airflow AWS Python Scala Java Docker Kubernetes Terraform Figma Sketch Tableau Power BI Looker Salesforce Marketing Cloud LeanData Spark MLlib Liquid AWS EMR Outreach Apollo+59 more

What HG Insights Is BuildingChallenges and projects from their job posts

◆Challenges

Driving customer activation and adoption
Scaling marketing systems with clean data
Data privacy compliance
Pipeline and revenue generation
Reducing time to fill open positions

▲Active Projects

Entity matching and attribution system
Review generation program for enterprise customers
Building an engaged reviewer community
Pipeline building across sales, CS and marketing
Scalable customer success processes and plans
Email segmentation, personalization and A/B testing

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Data

Support

Design

Product

Seniority

Senior

Principal

Mid

Manager

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About HG Insights

HG Insights, founded in 2010 and headquartered in Santa Barbara, California, provides technology intelligence for B2B go-to-market teams. Its data covers technographics, IT spend, cloud usage, intent signals and contract details, used for market analysis, account scoring, data enrichment and prospect targeting. The privately held company has 51–200 employees and currently hires in the United States. Its own revenue stack includes Salesforce, Marketo, Outreach, LeanData and 6sense.

HeadquartersSanta Barbara, CA

Company Size51–200 employees

Founded2010

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does HG Insights use?

HG Insights runs Apache Spark, Databricks, Airflow, Python, Scala and Java on AWS with Docker, Kubernetes and Terraform, plus Salesforce, Marketo, Outreach and Tableau, Looker and Power BI for analytics.

Is HG Insights hiring?

Yes. Hiring is accelerating, led by marketing, with additional roles in data, support, design, HR and product, mostly at senior and principal levels, all in the United States.

What is HG Insights working on?

Job posts point to an entity matching and attribution system, a review generation and reviewer community program, sales and marketing pipeline building, and scaling customer success processes.

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How this profile is built

HG Insights's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.