Multi-brand retail and distribution group operating across Brazil
Grupo Herval is a 5,000+ person retail conglomerate spanning manufacturing, wholesale, retail, and e-commerce across 25+ brands. The org is sales-driven (105 sales roles vs. 2 engineering), with hiring velocity accelerating toward junior-level positions. Active projects cluster around campaign orchestration, sales forecasting, and go-to-market execution—suggesting a maturing analytics infrastructure (Power BI, Tableau, Looker, SAP) supporting distributed sales and operations teams rather than transformative tech investment.
Founded in 1959 and headquartered in Dois Irmãos, Rio Grande do Sul, Grupo Herval operates a diversified portfolio spanning retail, manufacturing, wholesale distribution, e-commerce, and financial services (consortiums, insurance, construction). The group serves both B2B and B2C channels across all Brazilian regions and has expanded hiring into South Africa. Core pain points center on inventory accuracy, sales performance measurement, conversion optimization, and managing a distributed sales network—typical operational challenges for a multi-brand, multi-channel retailer scaling across geographies.
Primary tools include SAP (ERP), Power BI and Tableau (analytics), Looker (dashboarding), Google Analytics, Meta Ads, Google Ads, SQL, Oracle, and AutoCAD. Stack reflects a traditional enterprise retail operation with heavy focus on reporting and campaign management rather than custom development.
Dois Irmãos, Rio Grande do Sul, Brazil. The group also operates in South Africa and maintains presence across all Brazilian regions through its 25+ brands and distribution network.
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