Hallmark Media Tech Stack

Multi-network entertainment company operating cable channels and a streaming service

Entertainment Providers Burbank, California 201–500 employees Privately Held

Hallmark Media operates three cable networks plus a direct-to-consumer streaming platform, facing infrastructure scaling challenges that match their tech footprint: heavy cloud multi-cloud presence (AWS, Azure, GCP), container orchestration (Docker, Kubernetes), and observability tooling (Datadog, Prometheus, CloudWatch). Active projects signal a pivot toward monetization through advertising (AVOD model, shoppable video) and AI-driven recommendations, while pain points cluster around peak-load performance and media landscape forecasting—typical constraints for a broadcast company managing both linear and streaming distribution.

Tech Stack 19 technologies

Core StackTerraform CloudFormation AWS Python Docker Kubernetes CloudWatch Datadog Prometheus YouTube ComScore Microsoft Office Azure Resource Manager Azure GCP Bash PowerShell IAM

What Hallmark Media Is Building

◆Challenges

High traffic volume during peak periods
Performance optimization for streaming
Latency and buffering issues
Scalable infrastructure for high traffic
Tight deadlines
Understanding media landscape
Data quality and reporting
High uptime and reliability
Cloud security best practices

▲Active Projects

Shoppable video integration
Avod model implementation
Content distribution agreements across digital and traditional media platforms
Identifying new content distribution opportunities and emerging platforms
Ai content recommendation system
Ai-driven content recommendations
Senior management reporting dashboards
Distribution sales rating stories
Media landscape forecasting
Cloud infrastructure iac deployment

Hiring Activity

Accelerating9 roles · 5 in 30d

Department

Engineering

Product

Sales

Research

Seniority

Senior

Junior

Manager

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About Hallmark Media

Hallmark Media operates three cable networks—Hallmark Channel, Hallmark Mystery, and Hallmark Family—alongside Hallmark+, a direct subscription streaming service. The company produces original movies, scripted series, and manages an annual holiday programming franchise. Distribution spans traditional cable infrastructure and digital platforms. The organization is 201–500 employees, headquartered in Burbank, California, and currently accelerating hiring across engineering, product, and sales functions.

HeadquartersBurbank, California

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What cloud platforms does Hallmark Media use?

AWS, Microsoft Azure, and Google Cloud Platform. The company also uses infrastructure-as-code tools including Terraform, CloudFormation, and Azure Resource Manager, with observability via Datadog, Prometheus, and CloudWatch.

What is Hallmark Media working on?

Current projects include AVOD model implementation, shoppable video integration, AI-driven content recommendation systems, cloud infrastructure scaling, and identifying new content distribution opportunities across digital and traditional platforms.