Company profile

Hallmark Media Tech Stack

Feel-good cable networks and streaming service monetized through ad sales

Entertainment Providers Burbank, California 201–500 employees Privately Held

Hallmark Media runs three cable networks and the Hallmark+ streaming service, but its job posts point squarely at ad monetization: Freewheel, Comscore and programmatic guaranteed deals sit at the core of a sales-led hiring push. A multi-cloud footprint across AWS, Azure and GCP, managed with Terraform and Kubernetes, pairs with stated pain around legacy cloud migration and technical debt.

Tech Stack 24 technologies

Core StackCanva Smartsheet Terraform CloudFormation AWS Python Docker Kubernetes CloudWatch Datadog Prometheus Adobe Creative Cloud Figma Freewheel Photoshop Cision YouTube TV Roku Comscore Azure Resource Manager Azure GCP Sailthru UKG

What Hallmark Media Is BuildingChallenges and projects from their job posts

◆Challenges

Inventory forecasting accuracy
Ad yield optimization
Migrating legacy systems to cloud, reducing tech debt
Delivery risk mitigation
Enhancing client experience

▲Active Projects

Programmatic guaranteed deal execution
Inventory forecasting across CTV, FAST and AVOD
Campaign analytics across digital portfolio
Media plan building
Hallmark Christmas Cruise and Christmas Experience events

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Sales

Communications

Engineering

Marketing

Programming

Seniority

Manager

Mid

Junior

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About Hallmark Media

Hallmark Media is a privately held entertainment company headquartered in Burbank, California, with 201–500 employees. It operates the Hallmark Channel, Hallmark Mystery and Hallmark Family cable networks alongside Hallmark+, a subscription streaming service. Its programming centers on original movies, scripted series and holiday content, including the annual Countdown to Christmas franchise. Revenue activity spans advertising sales across CTV, FAST and AVOD inventory, and the brand extends into live consumer experiences.

HeadquartersBurbank, California

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Hallmark Media use?

Hallmark Media uses Freewheel and Comscore for ad operations, AWS, Azure and GCP with Terraform, Docker and Kubernetes for infrastructure, Datadog and Prometheus for monitoring, plus Sailthru, Figma and Adobe Creative Cloud.

Is Hallmark Media hiring in sales?

Yes. Sales is the dominant focus of Hallmark Media's accelerating hiring, alongside communications, engineering, marketing and programming roles, all based in the United States.

What is Hallmark Media working on?

Job posts point to programmatic guaranteed deal execution, inventory forecasting across CTV, FAST and AVOD, campaign analytics across its digital portfolio, and Hallmark Christmas Cruise and Experience events.

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How this profile is built

Hallmark Media's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.