Tracksuit Tech Stack

Brand tracking and market research platform with survey automation

Market Research Auckland 51–200 employees Founded 2021 Privately Held

Tracksuit delivers brand measurement and tracking for mid-market companies, built on a modern React + Node.js + TypeScript stack with Python and R for analytics. The hiring mix is heavily weighted toward engineering (9 roles) and support (5 roles), while sales and marketing each show modest headcount—a pattern consistent with a product-led motion scaling survey operations and building out a new earned-media engine. Active pain points around retention, customer journey friction, and scaling outbound suggest the company is simultaneously optimizing product-market fit and building GTM infrastructure.

Tech Stack 15 technologies

Core StackReact Node.js TypeScript Java Python PostgreSQL AWS HubSpot AWS CDK LinkedIn Vitally Notion Google Workspace SQL R

What Tracksuit Is Building

◆Challenges

Customer journey
Retention rates
Early risk spotting
Scaling survey operation
Launching new products
Scaling global earned media engine
Scalable outbound processes
Optimizing account executive focus
Expansion opportunities
Maximizing dashboard value

▲Active Projects

Scaling survey operation
Expansion pipeline development
Build survey engine
Survey engine development
Launching new products
Global earned media engine
Experiment design for survey
Building a best-in-class outbound sales engine
Refining lead lists
Playbook improvement

Hiring Activity

Steady25 roles · 10 in 30d

Department

Engineering

Support

Data

Marketing

Sales

Design

Seniority

Senior

Lead

Mid

Manager

Director

Junior

Notable leadership hires: Head of Sales, Customer Success Team Lead, Engineering Lead, Customer Success Lead

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About Tracksuit

Tracksuit is a New Zealand-based SaaS company founded in 2021 that provides brand tracking and market research tools. The platform helps companies measure brand health through survey automation and data analytics, positioning brand insights as core business intelligence. The product roadmap centers on scaling survey operations, launching new product lines, and building a global earned-media engine alongside an outbound sales capability. With 51–200 employees based primarily in Auckland, Tracksuit also maintains hiring activity in the United States, Australia, and the United Kingdom.

HeadquartersAuckland

Company Size51–200 employees

Founded2021

Hiring MarketsNew Zealand, United States, Australia, United Kingdom

Frequently Asked Questions

What tech stack does Tracksuit use?

Tracksuit's core stack is React, Node.js, and TypeScript for the frontend and backend, with Python and R for quantitative analysis. Infrastructure runs on AWS (with AWS CDK for IaC), data is stored in PostgreSQL, and they integrate with LinkedIn, HubSpot, Vitally, and Notion for sales and operational workflows.

Where is Tracksuit headquartered?

Tracksuit is headquartered in Auckland, New Zealand. The company was founded in 2021 and maintains 51–200 employees globally, with active hiring in New Zealand, the United States, Australia, and the United Kingdom.