Company profile

Tracksuit Tech Stack

Always-on brand tracking platform measuring brand health for marketers

Market Research Auckland 51–200 employees Founded 2021 Privately Held

Tracksuit sells subscription brand tracking, pairing survey tooling (Qualtrics, Confirmit) with a modern data stack of Snowflake, dbt, Databricks and BigQuery on AWS. Data is the largest hiring function alongside senior-heavy, accelerating recruiting, and projects center on self-service data products and a scaled analytics platform. A US brand-building push and a regional marketing function signal an aggressive move beyond New Zealand and Australia.

Tech Stack 29 technologies

Core StackAWS HubSpot React Node.js TypeScript Java Python PostgreSQL Snowflake dbt Cursor Google Ads Terraform Databricks BigQuery Redshift n8n Figma After Effects Notion Vitally AWS CDK Confirmit Qualtrics Google Analytics 4 Rive Cinema 4D Blender

What Tracksuit Is BuildingChallenges and projects from their job posts

◆Challenges

High-volume survey launches with low error rates
Scaling global SaaS operations
Scaling new product launches
Proving the value of brand building
Reducing incident response time

▲Active Projects

Building the Tracksuit brand in the US
Brand tracking platform development
Building self-service data products
Scaling the core analytics platform
Building a regional marketing function from scratch
Owning ELT pipelines

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Data

Engineering

Marketing

Sales

Research

Support

Finance

Product

Seniority

Senior

Lead

Mid

Manager

Principal

Director

Notable leadership hires: Creative Lead, Head of Marketing, Customer Success Lead

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About Tracksuit

Tracksuit is an Auckland-based market research company founded in 2021 that offers continuous brand tracking, giving companies a consistent way to measure and report brand value. Its platform runs on React, Node.js and TypeScript with AWS infrastructure managed via AWS CDK and Terraform. The company employs 51–200 people and hires across New Zealand, Australia, the United Kingdom, the United States and Canada. Go-to-market runs through HubSpot, with Vitally supporting customer success, while research and data teams handle survey methodology and delivery.

HeadquartersAuckland

Company Size51–200 employees

Founded2021

Hiring MarketsNew Zealand, Australia, United Kingdom, United States, Canada

Frequently Asked Questions

What tech stack does Tracksuit use?

Tracksuit uses React, Node.js, TypeScript, Python and PostgreSQL on AWS with AWS CDK and Terraform, plus Snowflake, dbt, Databricks and BigQuery for data, and Qualtrics and Confirmit for surveys.

Where is Tracksuit hiring?

Tracksuit hires in New Zealand, Australia, the United Kingdom, the United States and Canada, with recruiting accelerating across data, engineering, marketing, sales and research.

What is Tracksuit working on?

Current initiatives include building the Tracksuit brand in the US, developing its brand tracking platform, designing new data products, scaling its core analytics platform and owning ELT pipelines.

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How this profile is built

Tracksuit's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.