New Zealand KiwiSaver provider serving 180,000+ members
Generate is a New Zealand-owned KiwiSaver scheme and wealth manager with 180,000+ members and sustained consumer awards (2022–2025). The tech stack is Salesforce-heavy (core CRM, Marketing Cloud, Apex/LWC), paired with modern web (Vue, Nuxt, Node.js, TypeScript) and AWS serverless infrastructure — a pattern typical of financial-services firms layering direct-to-consumer digital experiences atop sales-operations platforms. Hiring is heavily sales-skewed (6 of 8 active roles), with concurrent investment in distribution-channel strategy and TPA network expansion, indicating volume-growth focus over product development.
Generate manages retirement savings for over 180,000 New Zealand members through the KiwiSaver Scheme, a government-supported savings vehicle. The company combines wealth management and KiwiSaver administration with community and environmental impact investing as a core differentiator. Based in Auckland Central, Generate operates as a public company and has been recognized by Consumer NZ and Readers Digest for trust and brand value. The organization runs on a Salesforce-anchored platform with bespoke web applications built in Vue and Nuxt, served via AWS Lambda and API Gateway, enabling both member-facing digital services and adviser tools.
Salesforce (CRM, Marketing Cloud, Apex, Lightning Web Components), Vue and Nuxt (frontend), Node.js and TypeScript, AWS (Lambda, API Gateway, Amplify), GitHub, DocuSign, and Conga for document automation.
More than 180,000 members across its KiwiSaver Scheme and wealth-management offerings.
Other companies in the same industry, closest in size