General RV Center Tech Stack

Multi-state RV dealer and parts distributor with 17 retail locations

Retail Wixom, MICHIGAN 5,001–10,000 employees Founded 1962 Privately Held

General RV Center operates a geographically distributed RV retail and service network across seven states, with headquarters in Michigan and locations spanning from Florida to Pennsylvania. The hiring profile is sales-heavy (62 of 175 active roles) with accelerating velocity, alongside substantial ops and support functions—a pattern consistent with a multi-location retail operation managing inventory, service workflows, and customer retention at scale. Tech stack is lightweight (Excel, Dealertrack, CRM, ClickUp) with no advanced analytics or inventory-management tools visible, suggesting operational efficiency gains remain untapped.

Tech Stack 15 technologies

Core StackGoogle Ads ClickUp Excel iPad Word Dealertrack Outlook CRM Microsoft Office UPS Bing Ads Facebook Ads Manager YouTube Meta PowerPoint

What General RV Center Is Building

◆Challenges

High competition in finance
High volume service department
Constant ups and downs in the car industry
Maintaining certification compliance
Ensuring consistent training quality
Issue escalation
Cross-selling opportunities
Expanding sales team
Driving agency growth
Identifying upsell opportunities

▲Active Projects

Technician training program (ttp)
Continuing education units (ceu) tracking

Hiring Activity

Accelerating180 roles · 90 in 30d

Department

Sales

Ops

Support

Finance

Logistics

Service

Marketing

Seniority

Junior

100

Mid

Manager

Senior

Lead

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About General RV Center

General RV Center is the nation's largest family-owned RV dealer, operating 17 locations across Michigan, Ohio, Illinois, Florida, Utah, Virginia, and Pennsylvania. Founded in 1962, the company sells motorhomes, travel trailers, fifth wheels, and fold-down units, and also operates an eCommerce division serving national and international customers. The company owns two subsidiary operations: America's Choice Insurance Partners and Salem Distributors. Current focus areas include technician training programs and certification compliance tracking, reflecting the operational complexity of managing high-volume service departments across multiple locations.

HeadquartersWixom, MICHIGAN

Company Size5,001–10,000 employees

Founded1962

Hiring MarketsUnited States, Peru

Frequently Asked Questions

How many RV dealer locations does General RV Center operate?

17 locations across seven states: Michigan (6), Florida (5), Ohio (1), Illinois (1), Utah (1), Virginia (1), and Pennsylvania (2). Headquarters is in Wixom, Michigan.

What CRM and business tools does General RV Center use?

Dealertrack (dealer management), CRM, ClickUp (project/task management), Microsoft Office suite, and Google/Bing/Meta ad platforms for digital marketing.