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General RV Center Tech Stack

Multi-state RV dealer with eCommerce reach and integrated service operations

Retail Wixom, MICHIGAN 5,001–10,000 employees Founded 1962 Privately Held
generalrv.com LinkedIn

General RV Center operates 17 physical locations across seven states plus a globally distributed eCommerce division, anchored on Dealertrack (dealer management) and HubSpot (CRM) with Adobe Creative Cloud for video and motion graphics production. The tech stack and active projects reveal a retailer doubling down on content marketing—video series, motion graphics, and social media production are live initiatives—while grappling with internal friction: delivery delays from cross-department roadblocks and lead-conversion gaps suggest the organization is scaling sales faster than fulfillment and backend systems can support.

Tech Stack 16 technologies

Core StackAdobe Premiere Pro After Effects Adobe Creative Cloud Google Ads ClickUp HubSpot Forklift Dealertrack Lightroom Photoshop iPad CRM Bing Ads Facebook Ads Manager Campaign Monitor HTML/CSS

What General RV Center Is Building

◆Challenges

  • Delivery delays due to cross-department roadblocks
  • Constant ups and downs in the car industry
  • Converting unverified leads to qualified opportunities
  • Price consistency across listings
  • Expanding sales team to keep up with demand
  • High competition
  • Failure to launch
  • High alert entries

▲Active Projects

  • Keep you camping program
  • Daily delivery game plan
  • Root cause analysis of customer experience issues
  • Social media video content production
  • Motion graphics for brand campaigns
  • Video series for generalrv.com

Hiring Activity

Accelerating70 roles · 55 in 30d

Department

Ops
20
Sales
19
Support
17
Finance
5
Service
5
Marketing
2
Engineering
1

Seniority

Mid
28
Junior
23
Manager
9
Senior
8
Lead
1
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About General RV Center

General RV Center is the nation's largest family-owned RV dealer, founded in 1962 and headquartered in Wixom, Michigan. The company operates 18 retail locations across Michigan, Ohio, Illinois, Florida, Utah, Virginia, and Pennsylvania, supplemented by a globally accessible eCommerce platform. Core business spans RV sales (motorhomes, travel trailers, fifth wheels, and fold-down units), service operations, parts distribution, and related insurance and wholesale arms. The organization employs 5,001–10,000 people and is actively hiring across operations, sales, and customer support roles.

HeadquartersWixom, MICHIGAN
Company Size5,001–10,000 employees
Founded1962
Hiring MarketsUnited States

Frequently Asked Questions

What CRM does General RV Center use?

General RV Center uses HubSpot as its primary CRM, paired with Dealertrack for dealer-specific inventory and transaction management.

How many locations does General RV Center have?

General RV Center operates 18 retail locations: six in Michigan, two in Florida, two in Pennsylvania, and one each in Ohio, Illinois, Utah, and Virginia.

How this profile is built

General RV Center's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.