Company profile

Formative Tech Stack

Real-time formative assessment and instruction platform for K-12 schools

E-Learning Providers Los Angeles , CA 51–200 employees Founded 2013 Privately Held

Formative runs a K-12 assessment and instruction platform on AWS (ECS, RDS, SQS) managed with Terraform, with a separate analytics layer of BigQuery, dbt, Dagster and Prefect. Job posts tie it to Newsela item-bank expansion and student attendance analytics, pointing to a broader push into school operations data. Hiring is accelerating and balanced across data, engineering, product and sales.

Tech Stack 46 technologies

Core StackAWS Terraform Python Salesforce BigQuery dbt Dagster Tableau Heap Gong Salesloft Slack Greenhouse Datadog Sentry CloudWatch Prefect Docker MySQL PostgreSQL AWS ECS Amazon RDS AWS SES AWS SQS SFTP Salesforce CPQ GCP Pendo AWS SNS UKG+16 more

What Formative Is BuildingChallenges and projects from their job posts

◆Challenges

Expanding product adoption in K-12 districts
Scaling attendance data systems to reduce absenteeism
Data accuracy and governance across educational platforms
Ensuring high-quality assessments
Scaling GTM and engineering hiring

▲Active Projects

Newsela item bank expansion
Attendance analytics platform
Migrating existing assessments into Formative platform
School operations data integration
Data platform architecture and scaling
AWS infrastructure optimization

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Data

Engineering

Product

Sales

Design

Support

Seniority

Mid

Senior

Director

Junior

Manager

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About Formative

Formative, founded in 2013 and headquartered in Los Angeles, CA, builds a web platform that teachers use to deliver instruction, run assessments and adjust teaching based on live student responses. Activities support standards alignment, multiple technology-enhanced item types, multimedia and AI-assisted supports. The product is sold to K-12 schools and districts, with collaboration features for departments and professional learning communities. The company is privately held, employs 51–200 people, and hires in the United States.

HeadquartersLos Angeles , CA

Company Size51–200 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Formative use?

Formative runs on AWS (ECS, RDS, SES, SQS, SNS) with Terraform and Docker, uses Python, MySQL and PostgreSQL, and handles analytics with BigQuery, dbt, Dagster, Prefect and Tableau. Monitoring uses Datadog, Sentry and CloudWatch.

Is Formative hiring?

Yes. Hiring is accelerating across data, engineering, product and sales, with smaller openings in design, HR and support. Most roles are mid to senior level and based in the United States.

What is Formative working on?

Job posts point to Newsela item bank expansion, standards-aligned science assessment items, an attendance analytics platform, family communication tools, school operations data integration and AWS infrastructure optimization.

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How this profile is built

Formative's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.