Company profile

Forbes Advisor Tech Stack

Personal finance advice, reviews and product comparison marketplace

Consumer Services Jersey City, New Jersey 201–500 employees Founded 1917 Privately Held

Forbes Advisor runs a consumer finance content and comparison marketplace on a React/TypeScript and Node.js front end, with BigQuery, Looker, Tableau and Python data tooling behind it. Hiring is accelerating and heavily marketing-weighted, with an SEO Director and AI Creative Lead among open leadership roles, pointing to a performance-marketing growth engine where paid search, paid social and funnel testing drive revenue.

Tech Stack 123 technologies

Core StackReact Redux TypeScript Tailwind CSS Node.js Express.js Nest.js GraphQL PostgreSQL MongoDB Redis Docker Kubernetes AWS Jest Cypress Python Pandas scikit-learn NumPy Tableau Looker Google Ads BigQuery CSS-in-JS GCP React Testing Library Supertest Google Analytics 4 SAST+87 more

What Forbes Advisor Is BuildingChallenges and projects from their job posts

◆Challenges

Scaling paid search and paid marketing campaigns
Optimizing campaign performance
Accelerating creative output without diluting craft
Automating workflows to reduce friction and unit costs
Raising the bar for CRM
Scaling the business formation platform

▲Active Projects

Scaling performance marketing initiatives
Lifecycle marketing campaigns
Scalable data architecture
Test-and-learn roadmap across categories
Component system for funnel variants
Paid social and native ads production

Hiring Activity

Accelerating50 roles · 20 in 30d

Department

Marketing

Data

Product

Design

Engineering

Sales

Seniority

Senior

Mid

Manager

Director

Lead

Principal

Staff

Notable leadership hires: Creative Director, Design Lead, SEO Director, AI Creative Lead

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About Forbes Advisor

Forbes Advisor publishes personal finance advice, news and product reviews for consumers, paired with a marketplace for comparing financial products. Coverage spans credit cards, student and personal loans, mortgages, bank accounts and several insurance lines, including life and travel. The company is headquartered in Jersey City, New Jersey, and employs 201–500 people. It is privately held and hires across the United States, India, the United Kingdom, Israel and Canada.

HeadquartersJersey City, New Jersey

Company Size201–500 employees

Founded1917

Hiring MarketsUnited States, India, United Kingdom, Israel, Canada

Frequently Asked Questions

What tech stack does Forbes Advisor use?

Forbes Advisor uses React, Redux, TypeScript and Tailwind CSS on the front end, Node.js, Nest.js and GraphQL on the back end, PostgreSQL, MongoDB and Redis for data, and Docker and Kubernetes on AWS and GCP.

Is Forbes Advisor hiring in marketing?

Yes. Marketing is the dominant hiring area, with open leadership roles such as SEO Director, Creative Director and AI Creative Lead, alongside data, product and design hiring.

What countries does Forbes Advisor hire in?

Forbes Advisor hires in the United States, India, the United Kingdom, Israel and Canada, with headquarters in Jersey City, New Jersey.

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How this profile is built

Forbes Advisor's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.