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Forbes Advisor Tech Stack

Personal finance guidance and product comparison platform

Consumer Services Jersey City, New Jersey 201–500 employees Founded 1917 Privately Held
forbesadvisor.com LinkedIn

Forbes Advisor operates a content-driven personal finance platform backed by a full modern stack (React, Node.js, TypeScript, AWS, GCP, Kubernetes). The engineering org is actively scaling ML pipelines and automation—with concurrent projects in production ML, CI/CD security, and vulnerability scanning—while simultaneously grappling with content velocity and marketing ROI, a tension typical of publisher-platforms straddling editorial and performance.

Tech Stack 94 technologies

Core StackReact Node.js TypeScript AWS BigQuery Jenkins Terraform Ansible Puppet Python Kubernetes CloudWatch New Relic Tableau JavaScript Vue Webpack X GCP IAM AWS EKS AWS ECS Chef Bash Docker Swarm HTML5 SASS LESS Babel npm+57 more

What Forbes Advisor Is Building

◆Challenges

  • Scaling content production
  • Optimizing growth opportunities
  • Maintaining publishing speed
  • Security and compliance
  • Application performance optimization
  • Improve marketing roi
  • Optimize sem performance
  • Scale ml pipelines
  • Reducing human involvement in pipelines
  • Minimizing deployment risks

▲Active Projects

  • Performance marketing
  • Incident response runbook improvement
  • Sem performance optimization
  • Production ml pipelines
  • Secure ci/cd pipeline design
  • Automating vulnerability scanning and compliance
  • Implementing cloud security controls
  • Quality control process implementation
  • Research project assignment
  • Tableau data analysis

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Engineering
9
Data
5
Marketing
4
Design
2
Ops
2
Content
1
HR
1
Publishing
1

Seniority

Mid
11
Staff
6
Lead
3
Manager
2
Senior
2
Junior
1
Principal
1
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About Forbes Advisor

Forbes Advisor is a personal finance platform providing consumers with educational content, product reviews, and a comparison marketplace across credit cards, mortgages, insurance, bank accounts, and loans. The company operates globally and is part of the Forbes brand heritage dating to 1917. The platform serves retail consumers navigating financial decisions, with revenue models spanning editorial sponsorships and referral commissions from financial products. Operations span engineering, data, marketing, design, and publishing teams across the United States, India, and the United Kingdom.

HeadquartersJersey City, New Jersey
Company Size201–500 employees
Founded1917
Hiring MarketsUnited States, India, United Kingdom

Frequently Asked Questions

What tech stack does Forbes Advisor use?

React, Node.js, TypeScript, AWS, GCP, Kubernetes, Docker, Jenkins, Terraform, BigQuery, and Tableau. Infrastructure runs on AWS EKS/ECS; monitoring via CloudWatch and New Relic.

Where is Forbes Advisor headquartered?

Jersey City, New Jersey, United States. The company employs 201–500 people and is privately held.

How this profile is built

Forbes Advisor's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.