Forbes Advisor Tech Stack

Personal finance guidance and product comparison platform

Consumer Services Jersey City, New Jersey 201–500 employees Founded 1917 Privately Held

Forbes Advisor operates a multi-channel personal finance content and comparison business built on React, Node.js, TypeScript, and a modern data stack (dbt, BigQuery, Tableau). The hiring profile skews heavily toward data (14 roles) and marketing (10), with a focused data-partnerships leadership hire—indicating a shift toward data licensing and affiliate monetization. Active projects span analytics infrastructure, pricing models, and lead-generation partnerships, while pain points center on scaling data ingestion, automating outreach, and building a standalone data-licensing revenue stream.

Tech Stack 100 technologies

Core StackReact Node.js TypeScript Tableau dbt Google Ads AWS BigQuery GitHub Actions Jenkins Terraform Ansible Puppet Python Kubernetes Linux CloudWatch New Relic Google Analytics 4 Meta GCP IAM AWS EKS AWS ECS Chef Bash Docker Swarm Windows Microsoft 365 Entra+67 more

AdoptingAzure Functions Power Automate Zapier

What Forbes Advisor Is Building

◆Challenges

Achieving revenue and growth targets
Efficiencies in outreach pipeline
Compliance with security standards
Automating repetitive manual processes
Scaling automation pipelines
Building new data-licensing business
Identifying market needs
Monetizing proprietary data
Scalable full-stack solutions across multiple teams
Scalable data ingestion

▲Active Projects

Analytics platform
Product reviews
Single source of truth
Data packaging strategy
Pricing model development
Testing roadmap for paid search categories
Campaign execution
Lead generation partnerships
Affiliate offers
Multi-channel engagement campaigns

Hiring Activity

Steady60 roles · 25 in 30d

Department

Data

Marketing

Sales

Engineering

Product

Content

Ops

Legal

Seniority

Mid

Senior

Manager

Staff

Junior

Director

Lead

Principal

Notable leadership hires: Data Partnerships Director

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About Forbes Advisor

Forbes Advisor provides personal finance content, product reviews, and a comparison marketplace helping consumers make financial decisions across mortgages, insurance, credit cards, student loans, bank accounts, and travel products. The platform spans content publishing, editorial reviews, affiliate offers, and paid search campaigns. The company operates from Jersey City, New Jersey, and maintains hiring across the United States, United Kingdom, and India. The tech foundation combines frontend web frameworks (React, TypeScript, Node.js) with enterprise analytics (BigQuery, dbt, Tableau) and cloud infrastructure (AWS, GCP, Kubernetes), paired with monitoring (CloudWatch, New Relic) and infrastructure-as-code tooling (Terraform, Ansible).

HeadquartersJersey City, New Jersey

Company Size201–500 employees

Founded1917

Hiring MarketsIndia, United Kingdom, United States

Frequently Asked Questions

What technology stack does Forbes Advisor use?

Frontend: React, TypeScript, Node.js. Data: BigQuery, dbt, Tableau. Cloud: AWS (EKS, ECS, CloudWatch), GCP. Infrastructure: Kubernetes, Docker Swarm, Terraform, Ansible, Chef, Puppet. Monitoring: New Relic. Currently adopting Azure Functions and Power Automate.

Where is Forbes Advisor headquartered?

Jersey City, New Jersey, United States. The company was founded in 1917 and is privately held with 201–500 employees.