Digital fitness and nutrition platform with coach certification and supplement commerce
FASTer Way to Fat Loss operates a multi-channel fitness business—app-based training programs, coach certification, and supplement e-commerce—anchored by Shopify and BigCommerce for commerce, HubSpot and Salesforce for customer lifecycle, and Klaviyo and Braze for retention messaging. The tech stack reveals a company scaling horizontally across multiple conversion channels (affiliate landing pages, subscription flows, one-time purchases) while actively wrestling with attribution and funnel optimization, suggesting uneven unit economics across subscription vs. consumables revenue streams.
Notable leadership hires: Director of Marketing
FASTer Way to Fat Loss is a digital fitness and nutrition platform founded in 2016, based in Clearwater, Florida. The company delivers app-based training programs, nutrition coaching, and supplement products to consumers seeking sustainable fat loss without restrictive dieting. The business model spans three revenue streams: direct-to-consumer subscriptions, a coach certification program that licenses the methodology to wellness professionals, and a growing supplement e-commerce operation. Current hiring focuses on marketing, product, and healthcare roles, with leadership attention on scaling affiliate channels and optimizing subscription penetration.
FASTer Way uses Shopify and BigCommerce for commerce, HubSpot and Salesforce for CRM, Klaviyo and Braze for email/SMS marketing, and Looker, Tableau, and Power BI for analytics. Zoom, Loom, and Calendly support coaching and content delivery.
Key initiatives include developing a men's-focused program, scaling the affiliate landing page model, optimizing subscription purchase flows, and expanding the supplement e-commerce portfolio. The team is also building automated lifecycle email and SMS campaigns.
FASTer Way to Fat Loss's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.