Digital fitness and nutrition platform with coach certification and supplement e-commerce
FASTer Way to Fat Loss operates a multi-channel digital fitness business anchored in subscription programs, coach certification, and consumables sales. The tech stack reveals a heavy emphasis on conversion optimization (Optimizely, VWO, Mixpanel, Hotjar, FullStory) paired with e-commerce infrastructure (Shopify, BigCommerce, Stripe) and marketing automation (HubSpot, Klaviyo, Braze) — indicating a business scaling through affiliate partnerships and personalized customer journeys. Active hiring across marketing, product, and programming signals concurrent effort to drive subscription adoption, expand the men's program, and professionalize the coach network.
FASTer Way to Fat Loss is a digital fitness and nutrition platform founded in 2016, based in Clearwater, Florida. The company delivers subscription-based training and nutrition programs, positions itself as clinically validated, and operates a dual-revenue model: direct consumer subscriptions and a coach certification program that enables partners to license and resell the methodology. A third revenue stream comes from branded supplements sold through Shopify and BigCommerce. The platform operates primarily in the United States with an English-language focus, though Spanish market expansion is in progress. The 51–200 employee organization is actively scaling, with current hiring concentrated in marketing, product, and programming roles.
The platform runs on Shopify and BigCommerce for e-commerce, Salesforce and HubSpot for CRM, Klaviyo and Braze for email marketing, and Optimizely, VWO, Mixpanel, and FullStory for conversion testing and analytics. Content management uses Contentful and Contentstack; payments processed via Stripe.
Current projects include a men's program launch, coach-led growth initiatives, supplement product expansion, affiliate landing page scaling, subscription flow optimization, SEO strategy, and Spanish language marketing. Internal focus areas include conversion rate improvement and engineering productivity.
Other companies in the same industry, closest in size