Arketa operates a vertical SaaS platform for fitness businesses, built on Node.js + React + Next.js with Firebase and Firestore for core infrastructure, and Stripe + Adyen for payments. The stack shape — full-featured web app with modern JS tooling — aligns with their active projects around onboarding, lead qualification, and campaign performance. Hiring is decelerating (4 roles in last 30 days across a 20-person backlog) and tilted toward mid-level engineers and sales, suggesting consolidation around customer acquisition and retention rather than platform expansion.
Arketa is a business-operations platform for fitness entrepreneurs, studios, and instructors. The product unifies class scheduling, payment processing, member management, and on-demand content distribution. Founded in 2020 and based in New York, the company operates with a 51–200 person team distributed across the United States, Mexico, and Bulgaria. Core projects center on lead qualification, migration workflows, and integrated marketing campaigns—reflecting a focus on converting prospects into paying studio operators and simplifying their operational setup.
Arketa's platform runs on Node.js and React for the frontend, Next.js as the framework, Firebase and Firestore for backend data, Stripe and Adyen for payments, and HubSpot for CRM. The design toolkit includes Figma, Sketch, and Adobe XD.
Active projects include onboarding and migration workflows, outbound sales outreach, lead qualification and conversion optimization, a frontend design system, and integrated marketing campaigns for customer acquisition.
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