F11 Tech Stack

Digital advertising platform for retail brands with real-time data infrastructure

Advertising Services Gießen, Hessen 51–200 employees Founded 2014 Privately Held

F11 operates a programmatic advertising platform for brick-and-mortar retailers, built on a modern data stack (Snowflake, Iceberg, Kafka, Flink, dbt) that reveals infrastructure-first ambitions. Active projects around streaming ingestion, lakehouse platforms, and drive-to-store measurement signal a shift toward real-time attribution and measurement—moving beyond traditional digital ad serving. Heavy hiring in data (5 roles) and product (4) indicates the company is scaling analytics and measurement capabilities faster than core engineering.

Tech Stack 20 technologies

Core StackSnowflake Apache Iceberg AWS AWS Glue dbt Terraform dbt Cloud Apache Kafka Apache Flink Python Looker Tableau Power BI BigQuery Redshift Hive dbt Core AWS Kinesis Apache Polaris SQL

What F11 Is Building

◆Challenges

Scaling open lakehouse data platform
Inconsistent data definitions
Inefficient reporting processes
Ensuring data accuracy and consistency
Maintaining performance and reliability
Complex data not actionable
Complex data sets

▲Active Projects

Real-time streaming ingestion
Dashboard development for saas metrics
Drive-to-store platform
Open lakehouse data platform
Etl/elt process implementation
Real-time streaming pipelines
Scalable data pipelines for analytics and ml
Ad hoc analysis for strategic initiatives

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Data

Product

Engineering

Seniority

Senior

Director

Lead

Notable leadership hires: Head of Product

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About F11

F11 is a German adtech company founded in 2014 that serves retail chains and CPG brands with a multichannel digital advertising platform. The product spans digital-out-of-home, online video, display, and mobile, unified under a programmatic buying interface with KPI-based billing. The company operates from Gießen, Hessen, with 51–200 employees and active hiring across Germany, Italy, and Spain. Internal priorities center on building real-time data pipelines, implementing an open lakehouse architecture, and developing drive-to-store measurement tools—infrastructure work that supports richer attribution and campaign analytics.

HeadquartersGießen, Hessen

Company Size51–200 employees

Founded2014

Hiring MarketsItaly, Germany, Spain

Frequently Asked Questions

What tech stack does F11 use?

Snowflake for the data warehouse, Apache Iceberg and Apache Polaris for lakehouse capabilities, Kafka and Flink for real-time streaming, dbt for transformation, and Looker, Tableau, and Power BI for analytics and dashboarding.

What is F11 working on?

Real-time streaming ingestion and pipelines, an open lakehouse data platform, drive-to-store measurement, ETL/ELT processes, and SaaS metrics dashboarding for strategic and ad hoc analysis.