K–12 learning platform with personalized curricula and assessment tools
Edmentum operates a K–12 education technology platform centered on personalized learning, assessments, and curriculum delivery. The company is sales-led (8 of 15 active roles) with an aggressive focus on demand generation—projects span full-funnel campaigns, marketing automation, predictive pipeline modeling, and experimentation frameworks—while wrestling with core operational friction: ecommerce expansion, proposal win rates, and renewal retention. Tech stack reflects a mature Salesforce ecosystem (Demandbase, Marketo, Looker, Conga, Copado) paired with learning-management infrastructure (Moodle, Canvas, Blackboard).
Edmentum develops a personalized learning platform for K–12 students across catch-up, on-grade, and advanced pathways. The product integrates curriculum design, assessments, and blended instruction—combining traditional classroom tools with virtual and online delivery. The company operates at scale (1,001–5,000 employees, headquartered in Bloomington, MN) and sells primarily into school districts and education systems. Current hiring velocity is accelerating, concentrated in sales and marketing roles, with active work on demand-generation strategy, proposal processes, and accounting infrastructure.
Edmentum uses Salesforce (with Apex, Lightning Web Components, Salesforce DX, Conga, Copado, Gearset), Demandbase, Marketo, Looker, and learning-management systems including Moodle, Canvas, and Blackboard. Backend tech includes Python, JavaScript, React, Laravel, and analytics tools like SAS and Stata.
Current projects focus on demand generation (full-funnel campaigns, marketing automation, predictive pipeline modeling), proposal processes, ecommerce expansion, and accounting standards implementation. Pain points include renewal retention, proposal win rates, and integration reliability.
Edmentum's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.