Real-time 3D visualization platform for live events, virtual production, and broadcast
Disguise operates a vertically integrated software-hardware ecosystem for entertainment production, spanning live event control, virtual production stages, and broadcast workflows. The company is transitioning from hardware-first toward software-led monetization—evidenced by active projects around software adoption scaling and PQL generation—while simultaneously expanding geographic reach into the Middle East and scaling fixed-installation opportunities. Sales and support hiring velocity is accelerating across multiple regions, signaling aggressive GTM expansion beyond core live events.
Disguise builds an end-to-end platform for designing, simulating, and executing complex visual experiences in live events, virtual production, broadcast, and immersive installations. The product ecosystem includes Designer (control software), integrated hardware for playback and projection management, and cloud-based collaboration tools. The company serves major entertainment studios, venues, venues, broadcasters, and live event producers globally. Operations span software development (Django, Laravel, Ruby on Rails, Vue, Three.js), sales infrastructure (Salesforce, Salesloft, Pardot), and 24/7 global technical support. Current challenges include managing inventory efficiency, vendor coordination across regions, and transitioning customer acquisition models from hardware attachment to standalone software adoption.
Backend: Django, Laravel, Ruby on Rails. Frontend: Vue, Three.js. API: REST, OpenAPI. DevOps: Git, GitHub, Jira. Business tools: Salesforce, NetSuite, Pardot, Salesloft, HubSpot, Lattice. Collaboration: Slack, ProductBoard.
Strategic expansion into Middle East markets, automation of inventory planning, PQL generation for software leads, fixed-installation opportunities, virtual production stage rollout, broadcast solutions, and regional event strategy execution.
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