C

CARMA Tech Stack

Media intelligence and PR measurement for global brands

Technology, Information and Media Dubai, Dubai 501–1,000 employees Founded 1984 Privately Held

CARMA operates a media monitoring and communications evaluation platform serving over 3,500 brands worldwide. The tech stack reveals a analytics-first architecture (Power BI, Tableau, Prometheus, Grafana, Elasticsearch) built on cloud infrastructure (AWS, PostgreSQL, MongoDB), paired with traditional BI tooling—a mix typical of enterprise reporting operations. Hiring is heavily weighted toward sales (7 roles) and data (6 roles) with sparse engineering (1 role), indicating a services-delivery model where measurement consulting and account management drive growth more than product engineering.

Tech Stack 25 technologies

Core StackPower BI Tableau Adobe Illustrator WordPress Linux Dynamics 365 AWS Ansible Python Prometheus Grafana Elasticsearch PostgreSQL MongoDB Redis Windows Server PowerPoint Microsoft Office Excel Word LinkedIn WhatsApp Bash OpenSearch Ubuntu

What CARMA Is Building

◆Challenges

Mitigating employee relations risk
Maintaining accurate hr metrics
Managing expectations of senior stakeholders
Strengthening financial governance
Data migration initiatives
Automation of visualization workflows
Ensuring employment law compliance
Compliance with employment legislation
On-site client support
Low profitability issues

▲Active Projects

Ad-hoc insight reporting
Scalable measurement programme
Targeted business development strategy in ksa
Global budgeting and forecasting
Advanced powerpoint presentation development
Data migration support
Content development for marketing channels
Pr campaign support
Employee engagement initiatives
Dashboard design for internal and client use

Hiring Activity

Accelerating25 roles · 20 in 30d

Department

Sales

7

Data

6

Marketing

3

Support

3

Finance

2

HR

2

Design

1

Engineering

1

Seniority

Mid

9

Manager

6

Senior

5

Junior

4

Intern

1

Lead

1

Notable leadership hires: Head of Finance

Company intelligence

Find more companies like CARMA by tech stack, pain points and active projects

Get started free

About CARMA

CARMA is a media intelligence and PR measurement service provider founded in 1984 and relaunched in 2016. The company works with over 3,500 organizations globally, helping them monitor media coverage, evaluate PR performance, and demonstrate ROI from communications programs. CARMA operates with approximately 700 staff across five continents, combining proprietary monitoring technology (media tracking, social listening) with human-led measurement consulting. The business model blends software-enabled data delivery (dashboards, reporting) with advisory services, positioning itself as a full-stack solution for enterprise PR and communications teams navigating fragmented media landscapes.

HeadquartersDubai, Dubai

Company Size501–1,000 employees

Founded1984

Hiring MarketsSaudi Arabia, United Arab Emirates, Lebanon, United Kingdom, China, Singapore, Malaysia, Japan

Frequently Asked Questions

What is CARMA's tech stack?

CARMA uses Power BI, Tableau, and Grafana for analytics and visualization; PostgreSQL and MongoDB for data storage; Elasticsearch and OpenSearch for search/indexing; AWS for cloud infrastructure; and Python for automation. The stack also includes traditional enterprise tools: Microsoft Dynamics 365, Office, SharePoint.

How many clients does CARMA serve?

CARMA works with over 3,500 brands and organizations globally. The company employs approximately 700 staff across five continents and operates at a 501–1,000 employee scale.