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Ibotta Tech Stack

Performance marketing platform connecting brands to 200M+ consumers via publisher network

Technology, Information and Media Denver, Colorado 501–1,000 employees Public Company

Ibotta operates a performance marketing network where brands pay only on actual sales conversions. The tech stack reveals a data-centric organization: Hadoop, Spark, Databricks, dbt, and Airflow dominate the pipeline layer, while Looker and Tableau handle analytics. Data hiring (25 open roles) significantly outpaces engineering (11), and the project portfolio centers on ETL, data democratization tools, and measurement solutions—indicating Ibotta is scaling its internal analytics capability and building self-service reporting for clients.

Tech Stack 77 technologies

Core StackScala Java Python Hadoop Apache Spark AWS Terraform Looker Databricks Tableau Power BI Salesforce Apache Airflow GitHub Google Analytics Amplitude Workday AWS Glue dbt PySpark SQL Excel R Nielsen IQ Google Workspace PowerPoint Hive LookML Git GCP+46 more

AdoptingSalesforce

What Ibotta Is Building

◆Challenges

Data integrity
Increase offer redemptions
Tight timelines
Hard-to-fill sales roles
Identifying new opportunities
Minimizing technical debt
Measurement anomalies
Evolving measurement methodology
Organizing and optimizing data
Aligning sales processes across teams

▲Active Projects

Data etl pipelines
Develop client reporting tools
Build ui and automation tools for data democratization
Ai and automation solutions platform
Joint business planning
Trillion-row data transfer automation
Crm implementation
Promotions and media measurement solutions
Sales analytics and compensation
Aggregate table design

Hiring Activity

Steady85 roles · 30 in 30d

Department

Data

25

Sales

19

Engineering

11

Marketing

9

Product

7

Ops

4

Design

2

Finance

2

Seniority

Senior

23

Mid

18

Director

15

Junior

9

Intern

6

Manager

4

Staff

4

Principal

2

Notable leadership hires: Client Partner Director, B2B Content Director

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About Ibotta

Ibotta is a Denver-based public company (NYSE: IBTA) operating a performance marketing platform called the Ibotta Performance Network (IPN). The platform connects consumer packaged goods brands and retailers to over 200 million consumers, enabling targeted digital promotions with conversion-based pricing. The company has credited American consumers $1.8 billion in rewards. Ibotta serves mid-market and enterprise marketers looking to measure and optimize campaign performance across a distributed network of publishers. Operations span 501–1,000 employees headquartered in Denver, with hiring activity concentrated in the United States.

HeadquartersDenver, Colorado

Company Size501–1,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Ibotta use?

Scala, Java, Python, Hadoop, Apache Spark, AWS, Databricks, dbt, Looker, Tableau, and Salesforce. The stack reflects heavy investment in big-data processing and analytics tooling.