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Authentic Brands Group Tech Stack

Global sports and entertainment brand licensing platform

Technology, Information and Media NY, New York 501–1,000 employees Founded 2010 Privately Held

Authentic Brands Group operates a portfolio of 50+ sports, lifestyle, and entertainment brands generating roughly $32 billion in annual retail sales across 150 countries. The company is scaling aggressively on the marketing and finance sides—both hiring surges suggest operational complexity around brand performance tracking and deal economics—while maintaining a lean engineering footprint (4 roles). Stack skews heavily toward creative tools (Adobe suite, SketchUp, V-Ray) and financial/sales systems (NetSuite, OneStream, Salesforce), reflecting a business model centered on licensing, partnerships, and brand asset management rather than software product development.

Tech Stack 34 technologies

Core StackAutoCAD SketchUp Adobe Creative Cloud OpenAI Anthropic NetSuite Salesforce Zoom Adobe Premiere Pro After Effects Google Analytics V-Ray Pydantic OneStream Microsoft 365 Dropbox macOS Windows Teams Box Zoom Rooms Crestron BrightSign WeChat Weibo LinkedIn Instagram TikTok YouTube Meta Business Manager+4 more

What Authentic Brands Group Is Building

◆Challenges

Growth and viability
Operational challenges
Delivering top-line revenue
Improving sales processes
Brand performance improvement
Expanding brand reach
Expanding licensing partnerships
Streamlining licensing processes
Increasing brand footprint
Expanding partner database

▲Active Projects

Build and manage sales pipeline
Partner data management
Drive brand performance
Full lifecycle recruitment in apac
Global consolidation close process
Grow partner database
Manage licensing deals
Asset development
Regional expansion
Generate qualified leads

Hiring Activity

Accelerating85 roles · 55 in 30d

Department

Marketing

34

Finance

10

Sales

6

Design

5

Legal

5

Ops

5

Engineering

4

Product

4

Seniority

Intern

29

Senior

15

Mid

14

Manager

13

Director

9

C-Level

2

VP

2

Junior

1

Notable leadership hires: Business Development Director, Entertainment Director

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About Authentic Brands Group

Authentic Brands Group is a licensing and brand management platform that owns and operates a global portfolio of iconic sports, entertainment, and lifestyle brands including Reebok, Champion, Brooks Brothers, Juicy Couture, and celebrity-owned properties. The company generates revenue by licensing these brands to retail partners, operating both direct-to-consumer points of sale (29,000+ freestanding stores and shop-in-shops) and wholesale channels (460,000 points of sale). The platform integrates M&A, brand strategy, and digital distribution across 150 countries. Through a joint venture with Saks Global, Authentic also manages luxury and accessible-luxury properties. Active hiring shows momentum in marketing and finance roles, alongside ongoing work on sales pipeline development, licensing deal management, partner databases, and regional expansion.

HeadquartersNY, New York

Company Size501–1,000 employees

Founded2010

Hiring MarketsCanada, United Kingdom, United States, China, Mexico, Peru, Japan, Singapore

Frequently Asked Questions

What tech stack does Authentic Brands Group use?

Primary tools: Adobe Creative Cloud, NetSuite, Salesforce, OneStream, Microsoft 365, Zoom, and Google Analytics. Also uses AutoCAD, SketchUp, V-Ray for design; social platforms (Instagram, TikTok, WeChat, Weibo) for brand distribution.