Running footwear and apparel brand with retail and direct-to-consumer operations
Brooks Running manufactures and sells running shoes, apparel, and related gear across wholesale and direct channels. The tech stack reflects a traditional retail operator—POS, Salesforce Commerce Cloud, Workday, and Flex PLM for product lifecycle management—with social and video advertising (Meta, TikTok, WeChat, YouTube) driving brand awareness. Hiring skews toward sales, marketing, and design roles, while active projects center on seasonal delivery, in-store merchandising, and sell-through optimization, suggesting friction between product development cycles and retail execution.
Notable leadership hires: Legal Director
Brooks Running designs and sells running footwear, apparel, and accessories to consumers globally through both direct (e-commerce, retail stores) and wholesale channels. The company operates from Seattle, Washington, with a workforce of 1,001–5,000 employees. The product roadmap includes performance running shoes, color strategy execution, and new seasonal introductions. Current operational priorities include managing seasonal delivery timelines, increasing in-store foot traffic, improving sell-through at retail, and expanding brand presence in markets like China and France. The company is supported by a foundation focused on making running more inclusive and accessible.
Brooks hires across 11 countries: United States, Vietnam, Germany, Netherlands, China, Taiwan, Ireland, France, Norway, Indonesia, and Canada.
Brooks uses Salesforce (including Commerce Cloud), Workday, Flex PLM, Jira, Figma, 3D CAD, POS, Infor Nexus, OneTrust, Meta, TikTok, YouTube, WeChat, and Douyin for product development, retail operations, workforce management, and digital marketing.
Current projects include POS implementation, new product launches, color strategy, performance running shoe development, in-store merchandising, seasonal planning in Flex PLM, and international expansion initiatives in France and China.
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