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ASICS EMEA Tech Stack

Athletic footwear and apparel retailer operating across Europe and beyond

Retail Hoofddorp, North Holland 1,001–5,000 employees Founded 1949 Privately Held
asics.com LinkedIn

ASICS EMEA operates a retail-and-product business spanning eight countries, with sales leadership dominating the hiring mix (15 of 41 active roles) alongside accelerating finance and HR onboarding. The tech stack reflects a traditional enterprise operating model — SAP for core ERP, Salesforce for commerce and CRM, ServiceNow for operations — with notable pain points in financial accuracy, conversion rates, and staff retention suggesting operational complexity at scale. Adopting SAP signals continued investment in backend integration rather than greenfield modernization.

Tech Stack 32 technologies

Core StackSAP Adobe Creative Cloud Siemens ServiceNow Jira Asana Trello Smartsheet Salesforce AutoCAD SketchUp Revit Google Analytics SAP S/4HANA Power BI Adobe Illustrator Adobe Photoshop Siemens S7 TIA Portal AS-i Profibus Qlik Concur Rhino Enscape Contentsquare Salesforce Commerce Cloud SAP Analytics Cloud Qlik Sense Photoshop+1 more
AdoptingSAP

What ASICS EMEA Is Building

◆Challenges

  • Ensuring accurate financial reporting
  • Back-of-house operations
  • Maximising profitability
  • High staff turnover
  • Low conversion rates
  • Maintaining cost-effectiveness
  • Reviewing prototype costs
  • Ensuring seamless execution
  • Temporary increase in retail activity
  • Managing psychosocial risks

▲Active Projects

  • Process improvements in financial control
  • Financial forecasting and budgeting
  • Bdese update
  • Hr tools deployment
  • Recruitment process support
  • Technical development of apparel collections
  • Research and implement garment construction technologies
  • Select fabrics and trims for new collections
  • Performance reviews
  • Talent development programs

Hiring Activity

Accelerating40 roles · 30 in 30d

Department

Sales
15
Finance
6
HR
5
Ops
3
Product
3
Marketing
2
Support
2
Data
1

Seniority

Mid
17
Intern
8
Senior
6
Junior
4
Manager
3
Director
1
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About ASICS EMEA

ASICS EMEA is the European and Middle Eastern regional hub for ASICS, a sportswear and footwear company founded in 1949 and headquartered in Hoofddorp, Netherlands. The business spans sales, retail operations, product development, and supply-chain functions across the Netherlands, UK, France, Germany, Portugal, Spain, Peru, and South Africa. Current projects focus on financial control improvements, apparel collection development (including garment construction research and fabric selection), HR tool deployment, and recruitment process support. The organization is 1,001–5,000 employees and privately held.

HeadquartersHoofddorp, North Holland
Company Size1,001–5,000 employees
Founded1949
Hiring MarketsNetherlands, United Kingdom, France, Germany, Portugal, Spain, Peru, South Africa

Frequently Asked Questions

What tech stack does ASICS EMEA use?

Core systems include SAP and SAP S/4HANA for ERP, Salesforce and Salesforce Commerce Cloud for sales and e-commerce, ServiceNow for operations, and Qlik/Power BI for analytics. Design tools (Adobe Creative Cloud, AutoCAD, SketchUp, Rhino) support product development.

Where is ASICS EMEA headquartered?

Hoofddorp, North Holland, Netherlands. The regional operation covers eight countries: Netherlands, UK, France, Germany, Portugal, Spain, Peru, and South Africa.

How this profile is built

ASICS EMEA's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.