Men's apparel retailer modernizing operations with low-code and automation
Celio is a French men's fashion retailer founded in 1985, operating 1,001–5,000 stores with a positioning around everyday practicality over celebrity culture. The tech stack reveals an operations-first company: SAP for backbone ERP, Salesforce Marketing Cloud for customer engagement, and a emerging low-code/automation layer (Bubble, Webflow, Retool, Supabase, n8n, Zapier). Active hiring across finance, product, design, and logistics—with half the open roles at intern/entry level—signals scaling of internal tooling and process automation to address persistent inventory and supply-chain volatility.
Celio sells casual menswear positioned as practical, quality basics for ordinary men—fathers, colleagues, neighbors—across everyday occasions. The brand operates a multi-market retail footprint with active store expansion, renovation, and closure programs. Operationally, the company is investing heavily in predictive capabilities, reporting automation, and process optimization to manage seasonal supply-chain swings and inventory imbalance. Recent initiatives include denim and woven women's collection development and dual-sourcing strategy for supply resilience.
SAP for ERP; Salesforce Marketing Cloud for marketing automation; Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro) for design; low-code tools including Bubble, Webflow, Retool, Supabase, n8n, and Zapier for rapid tooling and workflow automation; Google Analytics for analytics.
Store expansion, renovation, and closure programs; predictive analytics and forecasting improvements; automation of financial reporting and close processes; denim and woven women's collection development; dual-sourcing fabric and accessory strategy; and recruitment event organization.
celio's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.