Bennett Coleman & Co. Ltd. (The Times of India) Tech Stack

India's largest media publisher modernizing print operations with AI and workflow automation

Newspaper Publishing Mumbai, Mumbai 5,001–10,000 employees Founded 1838 Privately Held

Bennett Coleman operates India's two flagship English-language publications—The Times of India (world's largest circulating English daily) and Economic Times (second-largest English business daily)—across a 5,000+ person organization. The tech stack reveals an ongoing modernization: core SAP infrastructure for publishing operations, early-stage AI adoption (Claude, AWS Bedrock, n8n automation), and design/collaboration tools (Figma, Canva).

Tech Stack 36 technologies

Core StackSAP Canva Cursor n8n Make Jira Figma Slack GitHub Google Analytics MySQL AWS JavaScript TypeScript React Vue Webpack Microsoft Office Adobe SAP BusinessObjects UPS PLC HMI Claude Codex AWS Bedrock SQL HTML CSS Gulp+6 more

What Bennett Coleman & Co. Ltd. (The Times of India) Is Building

◆Challenges

Meeting sales targets through vendor network
Maintaining competitive edge
Low ai adoption by senior leaders
Ensuring no story is missed
M&a evaluation
Timely collections
Reducing unsold inventory
Meeting circulation targets
New readership acquisition
Meeting print order targets

▲Active Projects

New product development & trials execution
Monthly acquisition plan
Agent workflow design
Scouting data for affluent readers
New reader schemes
Resale of unsold inventory
New distribution techniques
Alternate route strategy
Vehicle mix optimisation
Data extraction and reporting using sap business objects

Hiring Activity

Accelerating35 roles · 30 in 30d

Department

Sales

Engineering

Editorial

Ops

Finance

Marketing

Executive

Seniority

Mid

Manager

Senior

Lead

C-Level

Notable leadership hires: Transport Head

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About Bennett Coleman & Co. Ltd. (The Times of India)

Bennett Coleman & Co. Ltd., founded in 1838, publishes The Times of India and Economic Times, the two largest circulating English-language daily newspapers in India. The company operates a vertically integrated print media business spanning editorial production, print manufacturing, distribution logistics, and advertising sales across India. With 5,001–10,000 employees headquartered in Mumbai, BCCL manages complex operational challenges: print order forecasting, unsold inventory reduction, circulation target achievement, and reader acquisition at scale. Current initiatives focus on new distribution techniques, reader scheme design, and inventory resale optimization, supported by SAP-based business intelligence and emerging workflow automation capabilities.

HeadquartersMumbai, Mumbai

Company Size5,001–10,000 employees

Founded1838

Hiring MarketsIndia

Frequently Asked Questions

What technology does Bennett Coleman use for publishing operations?

Core stack: SAP for ERP and business operations, SAP BusinessObjects for analytics and reporting, AWS cloud infrastructure, React/Vue frontend frameworks, and emerging AI tools (Claude, AWS Bedrock) for workflow automation and content support.

What are Bennett Coleman's main operational priorities?

Key projects: new reader acquisition schemes, distribution network optimization (vehicle mix, alternate routes), reducing unsold inventory, timely collections from vendor networks, and improving circulation/print order forecasting through SAP analytics and AI-assisted reporting.