Balsam Brands Tech Stack

Global eCommerce retailer scaling omni-channel operations across holiday and home décor

Retail Redwood City, California 201–500 employees Privately Held

Balsam Brands operates a distributed eCommerce business with tech infrastructure centered on NetSuite, React, and cloud data tools (Snowflake, dbt, Python). The hiring mix is sales-heavy (6 roles) with minimal engineering (2 roles), while active projects span omni-channel transformation, NetSuite customization, and shopper experience — indicating a business in growth phase managing integration complexity and conversion optimization across newly distributed operations (Boise, Bay Area, Dublin, Philippines, Canada).

Tech Stack 23 technologies

Core StackNetSuite React .NET Redux Snowflake dbt Python Figma Adobe Creative Cloud Jira ClickUp Adobe Photoshop C# RabbitMQ Kafka SuiteScript REST API EDI iPad Adobe Lightroom Excel WMS Azure Service Bus

What Balsam Brands Is Building

◆Challenges

Streamlining benefits processes
Transition from online-only to omni-channel retailing
Compliance with data privacy regulations
Increasing conversion rates
Identifying customer problems
Performance and scalability of netsuite customizations
Integration reliability with external systems
Inaccurate site content
Improving shopper journey
Expanding into new growth channels

▲Active Projects

Wellness program development
Omni-channel transformation & growth strategy
Multi-year category roadmaps
Custom netsuite solutions development
React application integration with netsuite
Site merchandising roadmap initiatives
Site performance reporting
Site and user experience audit
Non-core growth channels
Tools and workflows for shopper experience

Hiring Activity

Steady20 roles · 8 in 30d

Department

Sales

Design

Engineering

Product

Data

Growth

Legal

Seniority

Senior

Mid

Manager

Director

Junior

Notable leadership hires: Art Director

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About Balsam Brands

Balsam Brands is a privately held eCommerce retailer specializing in holiday and home décor, operating globally with offices in five locations across North America, Europe, and Asia-Pacific. The company serves consumers through digital channels and is actively transitioning to omni-channel retailing. Technology infrastructure runs on NetSuite for commerce and operations, with React-based applications, Snowflake for analytics, and messaging systems (Kafka, RabbitMQ) for integration. The org spans 201–500 employees with active hiring across sales, design, engineering, product, and data functions.

HeadquartersRedwood City, California

Company Size201–500 employees

Hiring MarketsUnited States, Philippines, Ireland, Mexico

Frequently Asked Questions

What tech stack does Balsam Brands use?

NetSuite (ERP), React (.NET backend), Snowflake (data warehouse), dbt (transformation), Python, Kafka, RabbitMQ, Azure Service Bus, and Adobe Creative Suite. SuiteScript enables NetSuite customization.

What is Balsam Brands working on?

Omni-channel transformation and growth strategy, React-NetSuite integration, multi-year category roadmaps, site performance and merchandising optimization, and shopper experience improvements to increase conversion rates.