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Balsam Brands Tech Stack

Seasonal home décor eCommerce with B2B partnership expansion

Retail Redwood City, California 201–500 employees Privately Held
balsambrands.com LinkedIn

Balsam Brands operates a multi-channel home and holiday retail business across US, Canada, Philippines, and Peru, with a tech stack anchored in Snowflake, dbt, and Python for data and analytics. The hiring mix—60% sales and marketing roles, concentrated at mid and senior levels—reflects an active push into B2B partnerships and geographic expansion, corroborated by projects like 'partnerships engine' and 'NA & APAC expansion plans.' Active pain points around chargeback prevention and shopper funnel optimization suggest the core challenge is operational maturity at scale.

Tech Stack 32 technologies

Core StackSnowflake dbt Python Jira Confluence ClickUp Google Ads Google Analytics Meta Ads Slack NetSuite React .NET Redux Figma Adobe Creative Cloud Adobe Photoshop C# RabbitMQ iPad Facebook Ads Manager Bing Ads Meta Ads Manager Google Campaign Manager 360 Instagram Ads YouTube Ads SA360 SuiteScript Adobe Lightroom WMS+2 more

What Balsam Brands Is Building

◆Challenges

  • Expanding brand reach
  • Scaling creative process
  • Chargeback prevention
  • Driving account growth
  • Streamlining research processes
  • Optimizing shopper funnel
  • Site performance issues
  • Inventory alignment
  • Accurate product data for launches
  • Building partnerships engine

▲Active Projects

  • Design scalable partnership models
  • Integrated campaigns
  • Print and growth team projects
  • Build partnerships engine
  • Quarterly and annual business reviews
  • Na & apac expansion plans
  • B2b development
  • Site content calendar execution
  • Launch of décor products
  • Survey programming and data collection

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Sales
8
Marketing
5
Ops
3
Executive
1
Product
1
Research
1
Support
1

Seniority

Mid
7
Senior
6
Junior
4
Director
2
Lead
1

Notable leadership hires: Business Development Director

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About Balsam Brands

Balsam Brands is a privately held eCommerce retailer specializing in seasonal holiday and home décor, headquartered in Redwood City with distributed teams across Boise, the Bay Area, Dublin, the Philippines, and Windsor, Canada. The company operates both direct-to-consumer and emerging B2B channels. Infrastructure relies on Snowflake and dbt for analytics, NetSuite for order and inventory management, and a React/.NET technology layer for frontend and backend services. Current strategic focus spans new partnership models, product line expansion (décor launches), and geographic growth across North America and Asia-Pacific.

HeadquartersRedwood City, California
Company Size201–500 employees
Hiring MarketsUnited States, Philippines, Peru

Frequently Asked Questions

What tech stack does Balsam Brands use?

Snowflake and dbt for data analytics, NetSuite for ERP, React and .NET for application development, Figma for design, and a suite of paid media tools (Google Ads, Meta, YouTube, Instagram, Bing).

Where is Balsam Brands headquartered?

Redwood City, California. Additional offices in Boise, the Bay Area, Dublin, the Philippines, and Windsor, Canada. Actively recruiting across United States, Philippines, and Peru.

How this profile is built

Balsam Brands's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.