Army Marketing Tech Stack

Trade marketing and promotional services agency with enterprise tech stack

Advertising Services São Paulo, São Paulo 501–1,000 employees Founded 2004 Privately Held

Army Marketing operates as a trade marketing and event-services agency (founded 2004) now in the midst of a major infrastructure modernization: migrating four data centers to Azure while embedding AI across client journeys. The engineering-heavy hiring mix (26 engineers, 10 data specialists) paired with active work on data platforms, event tracking taxonomies, and observability suggests a shift from pure-services delivery toward a tech-enabled, insights-driven operating model.

Tech Stack 78 technologies

Core StackTypeScript React Python Databricks Azure DevOps Mixpanel Amplitude Tableau Looker Power BI GitHub C# Oracle Salesforce Snowflake dbt Fivetran AWS PHP SAP Node.js Next.js Contentful Strapi shadcn/ui Google Analytics 4 SQL Azure Citrix Adobe+46 more

What Army Marketing Is Building

◆Challenges

Migrating data centres to azure
Improve internal efficiency
Improve decision-making
Consolidating multiple active directory environments
Data transformation programme
Insight generation
Modernising legacy platform
Backlog of deliverables piling up
Implementing peoplexd platform
It service delivery governance

▲Active Projects

Migration of four data centres to azure
Embedding ai across client journey
Post-migration observability and resilience improvements
Lift-and-shift windows vms to azure
Peoplexd implementation
Security uplift
New data platform solution testing
Event tracking and taxonomy across key user journeys
Experiment and testing across onboarding, engagement and monetisation
Dashboards and insights that drive action

Hiring Activity

Accelerating50 roles · 20 in 30d

Department

Engineering

Data

Executive

Ops

Security

Logistics

Product

Research

Seniority

Senior

Mid

Lead

Director

Manager

Junior

Principal

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About Army Marketing

Army Marketing is a privately held marketing services firm based in São Paulo, serving mid-to-large clients across trade marketing, promotional campaigns, events, and live activations. Founded in 2004, the company has expanded into 501–1,000 employees and is now undergoing significant technology transformation: migrating infrastructure to Azure, implementing a new data platform, and rolling out PeopleXD for workforce management. The technology stack spans TypeScript, React, Python, Databricks, and business intelligence tools (Tableau, Looker, Power BI), reflecting both client-facing application work and internal analytics maturity.

HeadquartersSão Paulo, São Paulo

Company Size501–1,000 employees

Founded2004

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Army Marketing use?

TypeScript, React, Python, Databricks, Azure, Snowflake, dbt, Salesforce, Tableau, Looker, Power BI, Google Analytics 4, and Amplitude — a mix of web development (Next.js, Node.js), cloud infrastructure (Azure, AWS), data platforms (Databricks, Snowflake), and BI/analytics tools.

What is Army Marketing working on?

Four data center migration to Azure, embedding AI in client journeys, implementing PeopleXD (workforce platform), building a new data platform, establishing event-tracking taxonomy, and post-migration observability improvements.