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Appodeal, Inc. Tech Stack

Ad tech platform with ML-driven mediation, exchange, and user acquisition for mobile

IT Services and IT Consulting McLean, Virginia 201–500 employees Privately Held
appodeal.com LinkedIn

Appodeal operates a full-stack ad tech business—SDK mediation, programmatic exchange, and user acquisition—powered by in-house ML models. The tech stack is heavily data-first (Databricks, Kafka, Spark, MLflow, ClickHouse, Druid) and reveals an infrastructure built for real-time ML at scale: data pipeline work, bid strategy modeling, and GPU optimization are all active projects. Hiring momentum is accelerating, with data roles leading the department mix, signaling expansion of the ML backbone and data infrastructure that drives their monetization engine.

Tech Stack 82 technologies

Core StackPython PySpark Pandas AWS PyTorch Databricks Apache Spark Delta Lake ClickHouse Dagster Apache Airflow Kafka MLflow Unity Catalog Google Ads Tableau Cursor NetSuite Rust Redis ScyllaDB Docker Kubernetes Hydra Delta Live Tables Druid Apache Spark Structured Streaming Databricks Asset Bundles Gemini Unity+51 more

What Appodeal, Inc. Is Building

◆Challenges

  • Bid strategy optimization
  • Scaling real-time traffic
  • Performance analysis
  • Seamless data flow for ml
  • Performance and reliability
  • Expanding data capabilities
  • Strengthening data infrastructure
  • Ad targeting model development
  • Optimizing gpu workloads
  • Ensuring safe model promotions

▲Active Projects

  • Data pipeline development
  • Ad targeting model development
  • Bid strategy optimization
  • Performance analysis
  • Internal data automation tools
  • Mobile growth platform
  • Core ml backbone
  • Model inference reliability
  • Scaling ua strategy across google ads and meta
  • Running end-to-end campaigns for android and ios

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Data
4
Engineering
3
Executive
2
Finance
1
Marketing
1
Ops
1
Product
1
Support
1

Seniority

Senior
8
Director
2
Junior
1
Lead
1
Mid
1
VP
1

Notable leadership hires: Board Director

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About Appodeal, Inc.

Appodeal is a global ad tech company serving mobile publishers and developers with three integrated products: an open-source SDK for ad mediation, a programmatic exchange, and user acquisition tools. The company also operates its own publishing division (casual and hybrid-casual games) and runs Appodeal Accelerator, a program offering guidance and capital to mobile developers. Based in McLean, Virginia, with operations spanning the United States and Spain, Appodeal runs production ML models daily to optimize ad placement and monetization, and was ranked among the top five ad SDKs globally in 2025.

HeadquartersMcLean, Virginia
Company Size201–500 employees
Hiring MarketsSpain, United States

Frequently Asked Questions

What is Appodeal's tech stack?

Core: Python, PySpark, Pandas, PyTorch, Databricks, Apache Spark, Kafka, ClickHouse, Druid, MLflow. Infrastructure: AWS, Kubernetes, Docker. Data: Delta Lake, Delta Live Tables, Dagster, Airflow. Analytics: Tableau. Also uses Rust, Redis, ScyllaDB, Google Ads, Gemini.

What is Appodeal working on?

Core projects: ad targeting models, bid strategy optimization, mobile growth platform, ML backbone development, and scaling user acquisition across Google Ads and Meta. Infrastructure focus: data pipeline development, model inference reliability, GPU workload optimization, and strengthening data infrastructure.

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How this profile is built

Appodeal, Inc.'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.