Altitude-sports.com Tech Stack

Canada's outdoor and fashion ecommerce retailer with in-house content and search optimization focus

Retail Montréal, Québec 201–500 employees Founded 1984 Partnership

Altitude Sports operates a 40-year-old ecommerce business selling outdoor apparel and technical gear across Canada. The tech stack reveals a content-first, data-driven operation: Contentful for product content management, Akeneo for product information, Bloomreach for discovery and merchandising, paired with Google Analytics 4, Looker, and Tableau for analytics depth. Current hiring favors marketing (3 roles) and ops (3 roles) over engineering (1 role), while active projects cluster around organic site performance, AI search visibility, and in-house content production—signaling a shift toward owned-channel growth and discovery optimization rather than platform overhaul.

Tech Stack 22 technologies

Core StackLooker Contentful Jira Figma AWS Kubernetes Python Docker Google Analytics Power BI Tableau AutoCAD Google Search Console Ahrefs SEMrush Screaming Frog Google Analytics 4 Perplexity Akeneo Bloomreach CI/CD WMS

What Altitude-sports.com Is Building

◆Challenges

Meeting seasonal sales targets
Aligning marketing initiatives with market trends
Optimizing organic site performance
Improving ai search visibility
Increasing conversion rates
New features and technical debt
Platform performance improvement
Meeting fast delivery times

▲Active Projects

Producing short films
Selling advertising placements for annual magazine
Seo and aeo roadmap execution
Ai search discoverability strategy
Organic site performance optimization
Promotional event launches
Website banner updates
A/b testing for merchandising
Company-wide events
Culture initiatives

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Marketing

Ops

Engineering

Seniority

Mid

Junior

Director

Senior

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About Altitude-sports.com

Altitude Sports is Canada's largest ecommerce retailer focused on outdoor apparel, technical gear, and fashion at the intersection of both categories. Founded in Montreal in 1984, the company operates as a partnership with 201–500 employees, all based in Canada. The business model combines curated product selection with a members-only benefits program and expert advisory services. Day-to-day operations span merchandising, logistics, marketing, and engineering; the current hiring focus is concentrated in marketing and operations roles, with a smaller engineering footprint.

HeadquartersMontréal, Québec

Company Size201–500 employees

Founded1984

Hiring MarketsCanada

Frequently Asked Questions

What tech stack does Altitude Sports use?

Altitude Sports uses Contentful and Akeneo for content and product data management, Bloomreach for search and merchandising, Google Analytics 4 and Looker for analytics, AWS and Kubernetes for infrastructure, and Jira and Figma for internal tooling.

What is Altitude Sports currently working on?

Active projects include SEO and AEO roadmap execution, AI search discoverability strategy, organic site performance optimization, A/B testing for merchandising, short-film production, and promotional event launches.

How this profile is built

Altitude-sports.com's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.