Allied Sports Tech Stack

Sports marketing agency scaling data infrastructure and AI-driven campaign measurement

Marketing Services New York, NY 51–200 employees Founded 2019 Privately Held

Allied Sports is a full-service sports marketing agency built around partnership activation and media buying, now investing heavily in internal data infrastructure (Snowflake, BigQuery, dbt) and AI-driven analytics. The tech stack reveals an agency shifting from creative services toward measurable, data-driven campaign outcomes — a move underscored by active projects in marketing analytics, attribution systems, and AI insights platforms. Hiring is skewed toward senior marketing and media roles, signaling both client-facing accountability and a push to automate internal workflows.

Tech Stack 28 technologies

Core StackGoogle Ads dbt Snowflake BigQuery Redshift AppsFlyer OneTrust Meta Ads Meta Ads Manager Google Campaign Manager 360 TikTok SQL Meta LinkedIn Google Analytics 4 Branch ChatGPT Claude Perplexity Surfer SEO Sensor Tower Apple App Store Google Play TikTok Ads Meta Business Manager Excel Google Sheets PowerPoint

What Allied Sports Is Building

◆Challenges

Creating scalable branded templates
Privacy compliance challenges
Data loss impacting attribution
Attribution precision in privacy-constrained environments
Small paid media team
Scalable growth foundation
Improving presentation clarity
Standardizing presentation guidelines
Securing commercial revenue
Closing large-scale integrated marketing partnerships

▲Active Projects

Building scalable branded templates
Marketing analytics measurement system
Centralized marketing data warehouse
Ai-driven insights platform
Technical seo projects
Aso strategies for app marketplaces
Ai-powered search optimization workflows
Uk new business efforts
Integrated media strategies
C-suite customer hosting programs

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

Design

Hospitality

Ops

Sales

Seniority

Senior

Mid

Director

Junior

Manager

Notable leadership hires: Account Director, Media Director

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About Allied Sports

Allied Sports helps sports buyers and sellers—sponsors, teams, leagues, and platforms—design and execute high-performing partnership marketing campaigns. Founded in 2019, the agency operates as an independent entity within the Allied Global Marketing network from New York, serving mid-market to enterprise sports organizations. The business model spans campaign strategy, media buying (Google Ads, Meta, TikTok), and partnership negotiation and activation. With 51–200 employees, the team includes account directors, media strategists, and creative staff, with recent hiring concentrated in senior marketing and media leadership roles.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2019

Hiring MarketsUnited States, Ireland, United Kingdom, Canada

Frequently Asked Questions

What tech does Allied Sports use for paid media and analytics?

Meta Ads Manager, Google Ads, Google Campaign Manager 360, TikTok Ads, and LinkedIn for media buying; Google Analytics 4, AppsFlyer, and Branch for attribution and measurement; Snowflake, BigQuery, dbt for data warehouse and transformation.