Sports marketing agency connecting brands and athletes through sponsorship partnerships
Allied Sports is a full-service sports marketing agency operating within the Allied Global Marketing network, focused on sponsorship activation and partnership strategy. The tech stack reveals a data-driven creative operation: the company layers Snowflake, BigQuery, and Redshift alongside design tools (Adobe suite) and performance marketing platforms (Meta, Google Ads, AppsFlyer), suggesting they're building analytics infrastructure to measure sponsorship ROI. Active hiring across design, sales, and operations with director-level openings indicates scaling beyond creative execution into go-to-market strategy and business development.
Allied Sports helps sports brands, properties, and athletes identify, negotiate, and activate high-performing sponsorship partnerships. Founded in 2019, the agency operates as an independent entity within Allied Global Marketing, with 51–200 employees based in New York. The company's core service areas span sponsorship strategy development, partner vetting and negotiation, event planning and activation, and branded content production. Current work includes c-suite customer hosting programs, experiential branded environments, and scalable template systems to standardize presentation quality across client engagements.
The stack includes Google Slides, Adobe Creative Suite (Illustrator, Photoshop, InDesign), Meta Ads Manager, Google Ads, Google Campaign Manager 360, and Google Analytics 4 for performance tracking. Data infrastructure uses dbt, Snowflake, BigQuery, and Redshift.
Yes. 5 active roles open: 2 in design, 2 in sales, 1 in operations. Seniority ranges from mid-level to director. The company is hiring in the United States and Peru with accelerating hiring velocity.
New York, NY. The company was founded in 2019 and operates as an independent agency within the Allied Global Marketing network.
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Allied Sports's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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