Sports sponsorship and partnership marketing agency
Allied Sports is a New York sports marketing agency that brokers and activates sponsorship partnerships for brands and rights holders. Its stack pairs Adobe design tools with paid-media platforms (Google Ads, Campaign Manager 360, Meta Ads) and a data layer of Snowflake, BigQuery and dbt. Accelerating hiring across design and sales, plus repeated pain around deck quality and branded templates, points to a push to standardize pitch materials while scaling sponsorship revenue.
Allied Sports is an independent, full-service sports marketing agency founded in 2019 and headquartered in New York, NY. It operates within the Allied Global Marketing network. The agency works with both buyers and sellers in sports, helping them source, negotiate and activate partnerships. It employs 51–200 people and is privately held, with hiring activity in the United States and Peru.
Allied Sports uses Adobe Illustrator, Photoshop and InDesign, Google Slides, Google Ads, Campaign Manager 360, Meta Ads Manager, Google Analytics 4, AppsFlyer, Branch, plus Snowflake, BigQuery, Redshift and dbt for data.
Yes, hiring is accelerating, focused on design, sales and operations roles from mid-level to director, in the United States and Peru.
Allied Sports is headquartered in New York, NY, and operates as part of the Allied Global Marketing network.
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Allied Sports's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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