Full-service entertainment and lifestyle marketing agency across 23 global offices
Allied Global Marketing is a 30+ year-old agency serving major entertainment, consumer, and lifestyle brands with integrated campaigns. The tech stack is heavily weighted toward performance and paid-media tools (Meta Ads Manager, Google Campaign Manager 360, TikTok, LinkedIn) with emerging adoption of AI reasoning models (ChatGPT, Claude, Perplexity), signaling a pivot toward AI-assisted strategy and content workflows. Active hiring is concentrated in marketing roles (17 open), with a seniority mix skewed toward senior and director-level hires, indicating pressure to scale execution capacity and leadership depth in paid-media operations.
Notable leadership hires: Account Director, Media Director, Creative Director
Allied Global Marketing operates as a full-service integrated agency across 23 offices, serving film studios, sports properties, gaming platforms, hospitality brands, and major consumer companies. The business spans paid, owned, and earned media; creative production; experiential marketing; and strategic consulting. With 201–500 employees based primarily in Los Angeles, the firm handles large-scale, multi-channel campaigns for entertainment and culture-focused clients. Current project focus includes technical SEO modernization, app store optimization, and AI-powered workflow automation—areas where search and discovery behavior are shifting rapidly.
Core tools: Meta Ads Manager, Google Campaign Manager 360, TikTok Ads, Google Ads, LinkedIn, and Adobe Creative Cloud. Reasoning models: ChatGPT, Claude, Perplexity. Analytics: Sensor Tower, Surfer SEO.
Technical SEO audits, app store optimization, generative engine optimization, AI-powered workflow automation, UK expansion efforts, performance review process implementation, and employee engagement initiatives.
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