Blue State Tech Stack

Digital agency for political campaigns, nonprofits, and advocacy organizations

Advertising Services Brooklyn, New York 201–500 employees Founded 2004 Privately Held

Blue State operates at the intersection of political campaigns, nonprofit fundraising, and advocacy—a vertical where measurement and attribution remain notoriously fragmented. The tech stack reflects this reality: Salesforce + WordPress + Contentful for CRM and content, paired with Google Ads, Facebook Business Manager, DSP, and Campaign Manager 360 for media execution, but notably absent are modern data warehouses or analytics platforms. Hiring velocity is accelerating across marketing, data, and sales, with director and VP roles leading strategy, suggesting a push to centralize measurement and scale client acquisition.

Tech Stack 16 technologies

Core StackSalesforce Google Ads WordPress Contentful Optimizely PHP React JavaScript DSP HTML CSS Gutenberg Facebook Business Manager Bing Ads Google Campaign Manager 360 Google

What Blue State Is Building

◆Challenges

Measurement and attribution challenges
Shifting donor behaviors
Acquiring new clients
Land our dream clients
Grow our business
Manage sales pipeline
Complex client problems
Managing large global un account
Managing paid media across markets
Media buying efficiency

▲Active Projects

Website redesign
Measurement strategy development
Platform integration with fundraising and advocacy
Proposal development
Media r&d projects
Sales pipeline development
Proposal drafting
Qualifying calls
User research and design for websites
Multivariate or a/b tests

Hiring Activity

Accelerating30 roles · 20 in 30d

Department

Marketing

Data

Sales

Engineering

Design

Ops

Seniority

Director

Mid

Senior

Manager

Principal

Notable leadership hires: Account Director, Analytics Director, Media Director

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About Blue State

Blue State is a digital-first agency founded in 2004 that works with political campaigns, nonprofits, and mission-driven companies to mobilize supporters and donors. The firm specializes in audience insights, CRM strategy, community activation, fundraising, and technology integration—combining digital strategy with creative services (branding, video, web design). The company operates across the United States, United Kingdom, and Canada from headquarters in Brooklyn. With 201–500 employees, the organization is actively scaling sales and analytics capacity while managing complex multi-market campaigns and large donor bases.

HeadquartersBrooklyn, New York

Company Size201–500 employees

Founded2004

Hiring MarketsUnited States, United Kingdom, Canada

Frequently Asked Questions

What tech stack does Blue State use?

Salesforce for CRM, WordPress and Contentful for content management, React and JavaScript for web development, Google Ads and Facebook Business Manager for paid media, and Google Campaign Manager 360 for campaign orchestration. No modern data warehouse in the active stack.

What countries does Blue State hire in?

United States, United Kingdom, and Canada. The company has a global footprint and actively recruits across all three regions.