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IMPACT BRANDS Tech Stack

Performance marketing operating company for health and wellness brands

Advertising Services McLean, Virginia 201–500 employees Founded 2020 Privately Held

IMPACT BRANDS operates a portfolio of 7+ direct-to-consumer health brands, generating revenue through performance marketing channels (Google Ads, Meta, Amazon) backed by an analytics stack spanning Google Analytics, Tableau, Power BI, and Looker Studio. The company is geographically distributed across Sri Lanka, Philippines, and Lithuania, with hiring weighted toward marketing (3 roles) and sales (2 roles) in the past month—a distribution that reflects their core motion: multi-channel campaign execution and customer acquisition. Active projects center on Amazon PPC campaigns and product listing optimization, while stated pain points (churn reduction, product visibility) align with the competitive dynamics of DTC health verticals.

Tech Stack 26 technologies

Core StackGoogle Ads Google Analytics Meta Ads Power BI Tableau Figma Adobe Premiere Pro Adobe Creative Cloud BigQuery JavaScript Zendesk ClickUp Jira Trello Asana Microsoft Clarity Adobe After Effects GCP Google Analytics 4 Google Tag Manager Adobe Analytics Shipstation Microsoft Advertising Looker Studio Amazon Advertising Amazon Seller Central

What IMPACT BRANDS Is Building

Challenges

  • Reducing churn
  • Improving product visibility

Active Projects

  • Product launch cycle
  • Amazon ppc advertising campaigns
  • Optimize product listings

Hiring Activity

Accelerating7 roles · 6 in 30d

Department

Marketing
3
Sales
2
Engineering
1
Support
1

Seniority

Mid
5
Junior
2
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About IMPACT BRANDS

IMPACT BRANDS is a remote-first performance marketing company building and scaling a family of health and wellness brands, including PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, and Nature's Blast. Founded in 2020 and based in McLean, Virginia, the company operates a 400+-person team spread across multiple countries, including Sri Lanka, Philippines, and Lithuania. Their operational model centers on paid-acquisition channels (Google Ads, Meta Ads, Amazon Advertising), with downstream analytics and reporting infrastructure built on Google Cloud, BigQuery, and business intelligence tools. The company reports having improved health outcomes for over 3 million people through their product portfolio.

HeadquartersMcLean, Virginia
Company Size201–500 employees
Founded2020
Hiring MarketsSri Lanka, Philippines, Lithuania

Frequently Asked Questions

What marketing and analytics tools does IMPACT BRANDS use?

Google Ads, Meta Ads, Amazon Advertising, Google Analytics 4, BigQuery, Tableau, Power BI, Looker Studio, Adobe Analytics, Google Tag Manager, and Microsoft Clarity for campaign management, data warehousing, and reporting.

Where is IMPACT BRANDS hiring in 2024?

Sri Lanka, Philippines, and Lithuania. Open roles span marketing (3), sales (2), engineering (1), and support (1), with most positions at mid-level seniority.

What brands does IMPACT BRANDS own and operate?

The company operates 7+ health and wellness brands including PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, and Nature's Blast, each focused on direct-to-consumer health and wellness products.

How this profile is built

IMPACT BRANDS's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.