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IMPACT BRANDS Tech Stack
Multi-brand health and wellness company scaling via performance marketing
IMPACT BRANDS operates a portfolio of 7+ health and wellness brands from a fully remote base, using a performance-marketing stack centered on Google Ads, Meta Ads, and analytics (GA4, BigQuery, Tableau). The hiring acceleration is heavily skewed toward marketing (15 open roles) with junior and mid-level dominance, paired with active CRO and experimentation work across funnels — typical of a growth-stage company tuning acquisition and conversion in parallel. Pain points cluster around data consistency, compliance (GMP/FDA), and conversion optimization, suggesting operational friction between rapid scaling and quality control.
Tech Stack 33 technologies
Core StackGoogle Ads Google Analytics Meta Ads Power BI Tableau Figma Adobe Premiere Pro Adobe Creative Cloud BigQuery JavaScript Zendesk ClickUp Jira HTML CSS YouTube Excel Microsoft Office Google Workspace Google Sheets Microsoft Clarity Adobe After Effects Meta TikTok GCP Google Analytics 4 Google Tag Manager Adobe Analytics Shipstation Microsoft Advertising+3 more
What IMPACT BRANDS Is Building
◆Challenges
- Data accuracy and consistency
- Compliance with gmp and fda regulations
- Ensuring compliance with gmp
- Fraudulent order review
- Quality issues and trends
- Optimizing customer journeys
- Optimizing conversion funnels
- Improving conversion rates
- Increasing revenue
- Accurate budgeting and forecasting
▲Active Projects
- Campaign performance monitoring with google analytics
- Growth experiments to improve key business results
- Build experimentation roadmap
- Google ads campaign creation and optimization
- Campaign building and deployment
- Automation flow creation
- Analytics and reporting
- Development and implementation of qms
- Continuous improvement projects to enhance product quality
- Cro efforts across multiple brands and funnels
Hiring Activity
45 roles · 20 in 30d
Department
Seniority
Company intelligence
