Spark is a São Paulo influencer marketing agency whose stack reads like a measurement shop: social listening (Brandwatch, Sprinklr, Meltwater, Talkwalker) sits alongside Power BI, Tableau and Looker. Hiring is accelerating and heavily marketing-weighted, while automation tools like n8n, Zapier and Power Automate plus an AI-driven operations project point to pressure on campaign deadlines and back-office integration.
Spark is a privately held Brazilian agency founded in 2014 that specializes in influencer and creator marketing for brands. Its work spans creator curation, branded content development with influencers, campaign logistics, and social listening studies. The company combines proprietary audience and behavior data with platform partnerships and campaign measurement. It employs 201–500 people, is headquartered in São Paulo, and operates offices in Rio de Janeiro and Brasília, with hiring concentrated in Brazil.
Spark uses Google Analytics 4, Adobe Analytics, Power BI, Tableau and Looker for analytics, Brandwatch, Sprinklr and Talkwalker for social listening, plus HubSpot, Pipedrive, RD Station, SAP, TOTVS and n8n.
Yes, hiring is accelerating, concentrated in Brazil and led by marketing roles, with additional openings in data, finance, engineering, operations and sales, mostly at mid and junior levels.
Spark is pursuing AI-driven operational automation, a sales tool implementation, influencer campaign logistics, social listening studies, and tag implementation for influencer campaign tracking.
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Spark's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
