Creator economy platform and influencer marketing agency for Brazilian brands
Spark operates a marketing services firm focused on influencer campaigns and creator partnerships for brands in Brazil. The tech stack reveals a data-driven, analytics-first operation: Google Analytics, Looker Studio, Tableau, Power BI, and BigQuery sit alongside social listening tools (Brandwatch, Sprinklr, Meltwater, Talkwalker) and CRM/automation platforms (HubSpot, Pipedrive, n8n). The active project list—creator metrics extraction, tracking implementation, KPI dashboards, CRO testing—combined with pain points around data quality and SLA compliance, suggests they're scaling internal reporting and campaign measurement infrastructure to match client demands.
Spark is a Brazilian influencer marketing and creator economy agency founded in 2014, headquartered in São Paulo. The company serves mid-market brands seeking to build authentic partnerships with creators and influencers across social platforms (Instagram, TikTok, YouTube, LinkedIn). Their service scope spans campaign strategy, creator matching, content production, performance measurement, and media buying. With a 201–500 person organization, the hiring mix is heavily skewed toward marketing (15 roles), with smaller data, sales, support, and design teams—a composition typical of service-led agencies managing client campaigns and internal analytics.
Analytics: Google Analytics, Looker Studio, Tableau, Power BI, BigQuery. Social listening: Brandwatch, Sprinklr, Meltwater, Talkwalker. CRM/marketing: HubSpot, Pipedrive, RD Station. Automation: n8n. Platforms: WordPress, Elementor, Webflow, Monday.com.
Creator metrics data extraction, campaign tracking tag implementation, KPI dashboard creation, landing page and CRO optimization, lead nurturing journey optimization, and tool integration via n8n.
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