adWMG Tech Stack

Programmatic monetization platform for console, mobile, and web games

Advertising Services London, England 51–200 employees Founded 2014 Privately Held

adWMG operates a programmatic ad platform connecting game publishers (Xbox, PlayStation, Steam) with advertisers across console, mobile, and web inventory. The tech stack (Go, Kafka, Redis, gRPC, OpenRTB) reflects real-time bidding infrastructure built for high-throughput, low-latency auctions—a constraint that maps directly to their stated pain points around performance and scalability. Current hiring (5 sales, 4 engineering, tilted toward senior/director roles) signals a partnership-driven growth phase: active projects center on SSP negotiations, vendor relationships, and strategic partnership cultivation rather than core product development.

Tech Stack 37 technologies

Core StackAWS Go Kafka Grafana Redis DigitalOcean MongoDB MySQL PostgreSQL Zoom Angular JavaScript TypeScript Node.js Express Docker gRPC Google Meta OpenRTB Apache Kibana Zabbix Vultr OVH Google Meet Teams HTML CSS Socket.IO+6 more

What adWMG Is Building

◆Challenges

Identifying partnership opportunities and potential threats
Optimizing supply chain ecosystem
Streamlining operations
High-load real-time bidding infrastructure
Performance and scalability
High-load adexchange product
Strict latency and throughput requirements

▲Active Projects

Getrtb - ad exchange solution for ortb monetization
Getrtb.com
Ad operation services
Develop and execute strategic partnerships strategy
Lead negotiations and contract discussions with strategic partners
Supply partnership strategy development
Strategic partnership cultivation with xbox and playstation vendors
Ssp partner negotiations

Hiring Activity

Decelerating9 roles · 2 in 30d

Department

Sales

Engineering

Seniority

Senior

Director

Mid

Lead

Manager

Notable leadership hires: Lead Generation Specialist

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About adWMG

adWMG, founded in 2014 and part of WMG International, provides programmatic monetization and player-acquisition tools for game publishers and advertisers. The platform spans console (Xbox, PlayStation, Steam), mobile in-app, and web/CTV channels, serving approximately 9,000 websites and over 10,000 mobile applications. Revenue flows through programmatic direct deals, header bidding, and SSP/Ad Exchange integrations (VAST, OpenRTB, Prebid). The company operates from London, Los Angeles, and Kyiv, holding certifications as an Official Google MCM partner, IAB-certified vendor, and Prebid demand provider.

HeadquartersLondon, England

Company Size51–200 employees

Founded2014

Hiring MarketsUkraine, United Kingdom, Norway

Frequently Asked Questions

What technology does adWMG use?

Go, Kafka, Redis, MongoDB, PostgreSQL, OpenRTB, gRPC, Grafana, Kibana, AWS, and Docker. Stack optimized for real-time bidding and high-throughput ad exchange operations.

Where is adWMG headquartered?

London, England. Additional offices in Los Angeles, California and Kyiv, Ukraine. Hiring active in UK, Ukraine, and Norway.