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adWMG Tech Stack

Programmatic ad exchange and monetization platform for game publishers

Advertising Services London, England 51–200 employees Founded 2014 Privately Held

adWMG operates a programmatic ad-tech platform connecting game advertisers (Xbox, PlayStation, Steam) with publishers and SSPs across web, mobile, and CTV. The stack—Go, Kafka, Redis, ClickHouse, OpenRTB—reflects a real-time bidding infrastructure built for high-throughput, low-latency auction systems. Pain points around performance, scalability, and supply-chain optimization suggest the core technical challenge is handling volume and speed at exchange scale; hiring remains minimal (8 open roles, no posts in 30 days), indicating either stable operations or constrained growth.

Tech Stack 31 technologies

What adWMG Is Building

Challenges

  • Optimizing supply chain ecosystem
  • Streamlining operations
  • High-load real-time bidding infrastructure
  • Performance and scalability
  • High-load adexchange product
  • Strict latency and throughput requirements

Active Projects

  • Getrtb - ad exchange solution for ortb monetization
  • Getrtb.com
  • Ad operation services
  • Supply partnership strategy development
  • Strategic partnership cultivation with xbox and playstation vendors
  • Ssp partner negotiations

Hiring Activity

Minimal8 roles · 0 in 30d

Department

Engineering
4
Sales
4

Seniority

Senior
3
Director
2
Mid
2
Manager
1

Notable leadership hires: Lead Generation Specialist

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About adWMG

adWMG (founded 2014, part of WMG International) is an ad-tech company specializing in programmatic game promotion and monetization. The platform serves approximately 9,000 websites and 10,000+ mobile applications via OpenRTB, VAST, Prebid, and JS tags. The company is Google MCM certified, IAB-certified, TCF 2.2 compliant, and TAG-verified. Operations span Los Angeles, London, and Kyiv, with getrtb as the core ad-exchange product. Revenue model centers on connecting supply (publishers, SSPs, exchanges, SDKs) with demand (direct advertisers), taking margin on programmatic transactions.

HeadquartersLondon, England
Company Size51–200 employees
Founded2014
Hiring MarketsUkraine, United Kingdom, Norway

Frequently Asked Questions

What is adWMG's core product?

getrtb, a programmatic ad exchange for OpenRTB monetization, combined with supply-side tools for publishers, SSPs, and mobile/web developers. Serves 9,000 websites and 10,000+ mobile applications.

What tech stack does adWMG use?

Go, Kafka, Redis, ClickHouse, MongoDB, MySQL, PostgreSQL, OpenRTB, Docker, gRPC, and analytics tools (Grafana, Kibana, Zabbix) for real-time bidding infrastructure.

How this profile is built

adWMG's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.