Adikteev operates a DSP and retargeting system built on AWS, GCP, Azure, Node.js, Go, Kafka, and Cassandra — infrastructure suited for high-throughput, low-latency ad serving. The company is actively migrating away from legacy services while industrializing predictive models and scaling multi-region operations, suggesting a move from monolithic retargeting toward modular, real-time ML-driven campaigns. Hiring is heavily skewed toward senior engineers (13 of 16 open roles), indicating they're tackling scaling and technical debt challenges rather than greenfield growth.
Adikteev builds a retargeting and churn-prediction platform for mobile app developers and publishers. The product combines audience segmentation, predictive churn modeling, and programmatic ad buying to drive in-app engagement and revenue. The company serves gaming and non-gaming verticals globally, with active expansion in APAC and the Chinese market. Founded in 2012 and based in Paris, Adikteev operates across multi-region infrastructure and manages high-volume, low-latency adtech systems. Sales and engineering teams span France, Spain, United States, United Kingdom, South Korea, and China.
Adikteev uses AWS, GCP, and Azure for cloud infrastructure; Node.js and Go for backend services; Kafka and Redis for streaming and caching; Cassandra for distributed storage; Apache Spark and Airflow for data pipelines; and Kubernetes for orchestration.
Current projects include migrating outdated services, building predictive models for core adtech systems, industrializing model delivery, expanding a user segmentation system, scaling retargeting in APAC, and entering new verticals beyond gaming.
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