Online golf equipment retailer with custom fitting services
2nd Swing is a specialty golf retailer built on NetSuite ERP, payment rails (Braintree, PayPal, Affirm), and workforce management (UKG). The tech stack reveals an AI-forward operational posture: they're running multi-step tool-calling workflows, model routing across LLM providers (OpenAI, Anthropic, Azure OpenAI), and converting unstructured data into AI-ready assets using LangChain and vector databases—suggesting internal process automation and data enrichment work alongside their core retail operations. Hiring is heavily sales and support-driven (47 of 64 open roles), aligned with their stated inventory and shipping accuracy challenges.
Notable leadership hires: Marketing Director
2nd Swing is an online and brick-and-mortar specialty retailer of new and pre-owned golf equipment, founded in 2007 and based in Eden Prairie, Minnesota. The company operates a large inventory (over 60,000 pre-owned clubs) and differentiates on custom club fitting—a service offered with every purchase. Their customer-facing mission centers on inventory breadth and expert fittings; operationally, they manage supply chain complexity (shipping accuracy, inventory tracking) through NetSuite and are experimenting with AI workflows to streamline internal processes. The organization has 201–500 employees and is actively hiring across sales, support, and operations roles.
2nd Swing accepts payments via Braintree, PayPal, and Affirm, enabling both credit-card and buy-now-pay-later options. POS systems handle in-store transactions.
2nd Swing uses NetSuite ERP and is currently executing customizations and post-launch training, indicating a recent or ongoing implementation.
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