Golf equipment retailer selling new and pre-owned clubs with custom fittings
2nd Swing Golf sells new and pre-owned golf equipment through stores and online, pairing sales with Trackman-based club fitting. Behind the retail floor, the stack shows an unusual AI build-out for a specialty retailer: LangChain, LangGraph, Semantic Kernel, pgvector and Qdrant alongside OpenAI, Anthropic and Azure OpenAI, plus a NetSuite ERP customization effort. Hiring is accelerating and sales-led.
2nd Swing Golf is a privately held specialty retailer of new and pre-owned golf clubs, equipment and accessories, founded in 2007 and headquartered in Eden Prairie, Minnesota. It sells to golfers through retail locations and its online store, and also lists inventory on eBay. Custom club fitting, loft and lie adjustments, and a demo program are core services. The company employs 201–500 people and hires in the United States, with roles spanning sales, manufacturing, operations, support and marketing.
2nd Swing Golf runs NetSuite with SuiteScript for ERP, UKG for HR, Braintree, PayPal and Affirm for payments, Trackman for fittings, and an AI stack including OpenAI, Anthropic, LangChain and pgvector.
2nd Swing Golf is headquartered in Eden Prairie, Minnesota, United States, and hires within the United States.
Projects include NetSuite ERP customization with post go-live training, multi-step tool-calling AI workflows, model routing across AI providers, and a Ryder Cup pop-up apparel and merchandise store.
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2nd Swing Golf's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.