Southeast Asia digital marketing agency for e-commerce and platform ads
Zafago is a Vietnam-based marketing and advertising agency built around Zalo, TikTok, and Cốc Cốc ad platforms. The tech stack—Node.js, NestJS, React, Kubernetes, and Google/Meta/TikTok APIs—reveals a services-plus-software hybrid: they run managed campaigns for e-commerce merchants while building internal tools to orchestrate multi-platform spend. Current hiring favors marketing (4 roles) over engineering (1), consistent with an agency model, but the infrastructure choices (Kubernetes, Prometheus, Grafana) suggest ambitions beyond manual account management.
Zafago operates a digital marketing agency focused on e-commerce performance across Southeast Asian platforms: Zalo Ads (where they hold a top-tier partnership), TikTok Ads, and Cốc Cốc. The company manages campaigns for over 500 customers across 5,000+ projects and maintains a community of 27,900 practitioners. Core services span campaign setup and optimization, marketplace integration (Shopee, Lazada, TikTok Shop), and content creation. Founded in 2019 by four digital marketing veterans, the 11–50-person team is headquartered in Ho Chi Minh City and operates solely in Vietnam.
Zafago is a top-tier partner for Zalo Ads (ranked top 1), and a senior partner for TikTok Ads and Cốc Cốc Ads. They also manage campaigns on Meta and Google platforms.
Node.js, NestJS, TypeScript for backend; React and Next.js for frontend; Kubernetes and Docker for deployment; AWS, GCP, and DigitalOcean for cloud infrastructure; Prometheus and Grafana for monitoring.
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