Yoto Tech Stack

Screenless audio player and content platform for children

Consumer Electronics London, England 201–500 employees Founded 2015 Privately Held

Yoto makes hardware and software for kids' audio — a screenless player device paired with a curated content library. The tech stack reveals a consumer-hardware company crossing into content and direct-to-consumer retail: Shopify + Braze for ecommerce and messaging, dbt + Dagster for data pipeline work, native mobile (Swift/Kotlin/Jetpack Compose) plus Android Auto and Apple CarPlay for multi-device reach. Marketing-heavy hiring (13 roles, mostly senior) reflects a scaling go-to-market operation across new geographies and partner channels, while active projects around multi-region GTM, music licensing expansion, and brand-building in Australia signal geographic growth ahead.

Tech Stack 24 technologies

Core Stackdbt Dagster Kotlin Swift Jetpack Compose SwiftUI NetSuite Braze After Effects Node.js TypeScript Shopify Google Analytics Lightdash Android Auto Apple CarPlay Android iOS TikTok Cinema 4D Blender Meta Google Heap

What Yoto Is Building

◆Challenges

Modernising codebases
Improving conversion rates
Improving performance and stability
Improving forecasting accuracy
Optimising capital allocations
Balancing demand supply risk
Expanding brand presence in australia
Building cultural relevance in australia
Expanding global music licensing
Scaling team for new features

▲Active Projects

Multi-channel content roadmap for product launches
Strategic partnerships and activations
Centralized b2b partner marketing toolkit
Full funnel media strategy
Go-to-market plans for new partner types
Content localization for regional markets
Gtm planning for product launches
Consumer research and testing
Packaging and pos approach
Global brand strategy & identity

Hiring Activity

Steady30 roles · 10 in 30d

Department

Marketing

Product

Content

Design

Engineering

Ops

Data

Finance

Seniority

Senior

Lead

Mid

Manager

Director

Notable leadership hires: PR Lead, Head of Product, Ecommerce Head

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About Yoto

Yoto is a UK-based hardware and content company building interactive audio products designed for children without screens. The core offering combines a physical audio player device with a catalogue of children's stories, music, and educational content. The company sells directly to consumers through digital channels and increasingly through retail and partner channels. With 201–500 employees based in London and hiring across the UK, US, and Australia, Yoto operates as both a product hardware manufacturer and a content publisher, requiring capabilities spanning industrial design, software development, content curation, and consumer marketing.

HeadquartersLondon, England

Company Size201–500 employees

Founded2015

Hiring MarketsUnited Kingdom, United States, Australia

Frequently Asked Questions

What tech stack does Yoto use?

Yoto's stack spans hardware (iOS, Android, Android Auto, Apple CarPlay), data engineering (dbt, Dagster, Lightdash), native mobile development (Swift, Kotlin, Jetpack Compose), ecommerce (Shopify), and marketing automation (Braze, Google Analytics, Heap).

Is Yoto hiring in the US?

Yes. Yoto has 29 active roles with steady hiring velocity across the UK, US, and Australia. Senior and leadership positions are the primary focus (13 senior, 7 lead roles), particularly in marketing and product areas.

Where is Yoto headquartered?

Yoto is headquartered in London, England. The company was founded in 2015 and currently employs 201–500 people across the UK, US, and Australia.