XR Extreme Reach Tech Stack

Ad operations platform for creative management, talent payments, and video delivery

Advertising Services Hudson Yards, NYC, NY 1,001–5,000 employees Founded 2008 Privately Held

XR Extreme Reach operates a multi-layered ad operations platform spanning creative asset management, talent and rights administration, and TV/video delivery. The tech stack—anchored in .NET, Java, Node.js, MySQL, and AWS—supports a data pipeline (Fivetran, dbt, Databricks, Airflow, Looker) built for compliance-heavy workflows. Hiring velocity is accelerating with a sales-led org (12 open sales roles) and concurrent focus on support and finance staffing, reflecting both customer acquisition and the operational complexity of managing union payroll, SLA adherence, and account retention.

Tech Stack 44 technologies

Core Stack.NET PHP C++ Node.js MySQL Java Angular AWS Salesforce ZoomInfo Databricks dbt Fivetran Apache Airflow Looker Power BI Tableau Oracle NetSuite Final Cut Pro FTP Windows macOS Delta Live Tables Git SQL Word Excel PowerPoint SAP Business One+14 more

What XR Extreme Reach Is Building

◆Challenges

Union payroll compliance
Retention of accounts
Low error rate
Meeting sla
Revenue retention
Revenue expansion
Interoperability and monetization across advertising ecosystem
Meeting revenue targets
Complex studio procurement
Quality control

▲Active Projects

Client onboarding and training
Tvc distribution monitoring
Content identification ecosystem
Deploying stand-alone applications
Digital video product evangelization
Sales process support
Pipeline forecasting maintenance
Weekly entertainment payroll processing
Audit payroll documentation for compliance
Sales operating model redesign

Hiring Activity

Accelerating40 roles · 15 in 30d

Department

Sales

Support

Finance

Engineering

Ops

Product

Data

Marketing

Seniority

Director

Mid

Junior

Senior

Manager

Notable leadership hires: Sales Director

Company intelligence

Find more companies like XR Extreme Reach by tech stack, pain points and active projects

Get started free

About XR Extreme Reach

XR Extreme Reach is a platform for advertising operations serving mid-to-large brands and studios. The product covers the full ad lifecycle: creative asset management, talent payment and rights clearance, ad serving across TV and video channels, and delivery analytics. Founded in 2008 and headquartered at Hudson Yards in New York, the company employs 1,001–5,000 people across engineering, sales, support, finance, operations, and product teams distributed in the United States, Canada, Malaysia, India, Hungary, and the United Kingdom. Current operational priorities include union payroll compliance, SLA performance, and revenue retention across an existing customer base.

HeadquartersHudson Yards, NYC, NY

Company Size1,001–5,000 employees

Founded2008

Hiring MarketsMalaysia, India, United States, Canada, Hungary, United Kingdom

Frequently Asked Questions

What tech stack does XR Extreme Reach use?

Core platform: .NET, Java, Node.js, MySQL, AWS. Data pipeline: Fivetran, dbt, Databricks, Delta Live Tables, Apache Airflow. Analytics and BI: Looker, Tableau, Power BI. Also uses Salesforce, SAP Business One, Oracle, and NetSuite for business operations.

Where is XR Extreme Reach headquartered?

Hudson Yards, New York, NY. The company also maintains hiring presence in Malaysia, India, United States, Canada, Hungary, and the United Kingdom.