WPP Media Tech Stack

Global media agency network optimizing campaigns across digital channels

Advertising Services New York, NY 10,001+ employees Public Company

WPP Media operates a large, geographically distributed agency with 1,400+ open roles focused heavily on marketing (954 positions) and data (119 positions) — typical of a media-buying operation scaling campaign execution. The tech stack reveals a dual-platform model: Google (DV360, GA360, Search Ads 360) and Meta dominate, supplemented by Snowflake and Python for analytics, while active adoption of AWS and Amazon Marketing Cloud suggests a shift toward consolidated, cloud-based reporting infrastructure to address a stated pain point around data accuracy.

Tech Stack 140 technologies

Core StackGoogle Ads Python Snowflake Google Analytics Power BI Power Automate Wrike DV360 Bing Ads Search Ads 360 Excel Google Analytics 360 Google Marketing Platform SQL Google Meta Adform DoubleVerify Qualcomm Shopee TikTok Shop SA360 Microsoft Advertising Google Sheets Instagram TikTok Pinterest VBA SharePoint Teams+109 more

AdoptingAWS Power BI Amazon Marketing Cloud Google Analytics 4

What WPP Media Is Building

◆Challenges

Optimizing campaign performance
Optimizing media spend
Identifying new business opportunities
Client growth
Capacity planning and resource management
Process inefficiencies
Lack of structured talent assignment system
Data accuracy for campaign reporting
Financial reporting accuracy
Compliance with tax authorities

▲Active Projects

Paid social campaigns
Daily campaign reporting
Digital media strategy development
Performance reporting
Business intelligence tools development
Campaign launches and setup
Opendoor for amazon
Digital planning product integration
Marketing mix modeling (mmm) optimization
Innovation in biddable media platform

Hiring Activity

Accelerating1,400 roles · 1,300 in 30d

Department

Marketing

954

Ops

133

Data

119

Sales

Finance

Executive

Design

Seniority

Senior

519

Mid

258

Manager

226

Director

180

Junior

133

Lead

Intern

Notable leadership hires: Strategy Director, Associate Director Media, Media Director, Planning Director, Account Director

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About WPP Media

WPP Media is the media agency collective within WPP, operating as a public company from New York with over 10,000 employees globally. The organization manages paid social campaigns, programmatic media buying, and digital strategy across multiple markets and client accounts. Day-to-day work centers on campaign setup, performance reporting, and media spend optimization — supported by business intelligence tools and marketing mix modeling. The hiring footprint spans 25+ countries across Europe, Asia-Pacific, and the Americas, with notable openings in strategy, planning, and account leadership roles.

HeadquartersNew York, NY

Company Size10,001+ employees

Hiring MarketsPoland, Colombia, Mexico, Netherlands, India, Australia, United Kingdom, Germany

Frequently Asked Questions

What countries is WPP Media hiring in?

WPP Media is actively recruiting across 25+ countries including Poland, Colombia, Mexico, Netherlands, India, Australia, United Kingdom, Germany, Thailand, Austria, Indonesia, Malaysia, New Zealand, Canada, France, China, Switzerland, Portugal, Spain, Taiwan, Pakistan, Lebanon, South Africa, Sri Lanka, and Turkey.

What tech stack does WPP Media use?

Core platforms include DV360, Google Ads, Bing Ads, Search Ads 360, Google Analytics 360, Meta, TikTok, and Pinterest for media buying; Snowflake and Python for data engineering; Power BI and Google Analytics 4 for reporting; and Microsoft Office (Excel, Power Automate, Teams, SharePoint) for operations.

Is WPP Media adopting new marketing technology?

Yes. WPP Media is actively adopting AWS, Amazon Marketing Cloud, and migrating to Google Analytics 4, signaling investment in cloud data infrastructure and first-party customer analytics capabilities.