Cultural intelligence platform for brand trend analysis and Share of Attention™
Winnin operates a cultural intelligence platform used by global consumer brands to track trends and cultural relevance. The tech stack reflects a mature, scaling B2B SaaS organization: solid infrastructure (AWS, Kubernetes, Terraform, ArgoCD) paired with sales tools (HubSpot, Sales Navigator, Salesforce) and observability (Datadog, k6). Hiring is heavily sales-weighted (9 of 17 roles), with active projects spanning both outbound prospecting capability and CRM standardization, pointing to a sales-led growth phase balancing process maturity against rapid scaling.
Notable leadership hires: Head of Marketing, Front-End Lead
Winnin is a cultural intelligence platform that helps brands identify and capitalize on cultural trends. Founded in 2014, the company is based in New York with 51–200 employees across the United States, Brazil, and Mexico. The platform enables marketing and strategy teams to analyze cultural signals and maintain what Winnin terms Share of Attention™—a proprietary measure of brand relevance in culture. The sales organization is structured around HubSpot and Salesforce, with active work on CRM process standardization and inbound prospecting. Engineering and infrastructure priorities include cloud security, DevOps integration, and frontend performance.
Winnin runs on AWS with Docker and Kubernetes for containerization, Terraform and ArgoCD for infrastructure-as-code, and HubSpot + Salesforce for CRM. Observability and testing use Datadog, k6, Cypress, and Playwright. Security scanning includes Snyk and Checkov.
Headquartered in New York, New York. Currently hiring in the United States, Brazil, and Mexico across sales, engineering, marketing, design, and security functions.
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