3-word location addressing for ecommerce and logistics
what3words maps the world into 3m×3m squares, each assigned a unique 3-word address. The tech stack reveals a company deeply integrated into ecommerce ecosystems—heavy Shopify tooling (CLI, Functions, checkout extensions), paired with classical backend infrastructure (Node.js, Python, Rust, Kubernetes). Active hiring skews engineering-heavy with concurrent sales push into UK businesses, and project momentum centers on embedding 3-word addressing into Shopify and broader logistics platforms.
what3words is a location-addressing platform dividing the world into 3-meter squares, each identified by three words instead of latitude/longitude or traditional postal codes. The business serves enterprises across delivery, logistics, emergency response, and government sectors—over 650 organizations in 170+ countries use the system. Revenue generation appears sales-driven, with recent focus on UK market expansion and deep integration into ecommerce platforms, particularly Shopify. The company operates from London with a lean, engineering-forward team of 51–200 people.
React, TypeScript, Node.js, Rust, Shopify CLI, Liquid, Shopify Functions, AWS, Kubernetes, FastAPI, BigQuery, Scala, and C++. Currently adopting Rust for performance-critical logic.
Shopify checkout UI extensions, address autocomplete and validation apps, Shopify Functions for validation in Rust, map site development, and integrations into ecommerce and logistics platforms. Active sales focus on UK businesses.
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